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The Peters Group Re-Brands and Launches New Responsive Website

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The Peters Group, formerly known as Affordable Sprinklers LLC, launched a new website this week, to support their company rebranding and digital marketing initiatives.

The Peters Group Selects Marketpath for Web Design and Web Content ManagementA locally owned family business that has been active in Indianapolis for over 10 years, The Peters Group is a leader in Indianapolis irrigation and lawn care, landscaping, and outdoor lighting services. Chris Peters, the founder and president of The Peters Group, feels that the new site is a dramatic improvement over the company’s previous website and that it does a much better job communicating the organization’s strengths and capabilities  - to create and maintain beautiful and livable yards, lawns and outdoor living areas.

“I give Marketpath an A+ grade on their web design, development and marketing work. They helped to re-brand our company and also helped is develop an ongoing content marketing plan to showcase our leadership and expertise in irrigation and lawn care, landscaping, and outdoor lighting.”

The new site, designed and developed by Marketpath, Inc. is structured around The Peter’s Groups’ main service offerings:

Indianapolis Responsive Website Design (by Marketpath)The new site also features The Perfect Lawn Blog, which will provide home owners with tips and insight into lawn care, eco-friendly best practices, and ideas to help families get the most out of their yards and outdoor living spaces. The site was also developed with search optimization (SEO) in mind, so that The Peters Group receives greater visibility within Central Indiana for their irrigation, landscaping and outdoor lighting services. The new site was developed using a responsive (mobile-friendly) design framework, so that mobile users (phone, tablet, etc.) will have the best possible experience when viewing the site and interacting with the new Peters Group brand.

Finally, Marketpath worked closely with The Peters Group team to develop an ongoing content marketing strategy focused creating credibility for the organization and greater online visibility. The content plan leverages the new The Perfect Lawn Blog to highlight the company’s expertise, while also leveraging both written and visual content through multiple project galleries that feature imagery from Indianapolis area homes. Content syndication via new social channels (Facebook, Twitter) are also part of the plan. And because Marketpath CMS (website content management) is very easy to use, ongoing site updates and content marketing should be easy to accomplish for The Peters Group’s small internal staff.

Learn More

To learn more about The Peters Group, visit their new site at www.thepetersgroupllc.com and to learn more about Marketpath, visit www.marketpath.com. If you'd like to view additional responsive web designs and sites, visit our Mobile Website Project Gallery.

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