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Social Marketing

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How To Set Up Google+ For Business

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If you have never set up social sites for a company it can seem daunting. How horrible it would be if you set up something incorrectly!! Or so you think… I am here to show you that it isn’t that difficult or terrifying to set up your company’s social pages! The most important and beneficial social site for a company is Google Plus.
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How to Tackle Negative Reviews on Social Media

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There are many channels customers can use to interact with your business on social media. As a business you need to be prepared for the positive and negative reviews as well as communicating with clients through social media.
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How to Tackle Negative Reviews on Social Media

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There are many channels customers can use to interact with your business on social media. As a business you need to be prepared for the positive and negative reviews as well as communicating with clients through social media.
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A Simplified Explanation of Search Engine Optimization (SEO)

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Many business owners aren’t marketing experts, so they often only have a basic understanding of website optimization. When talking with them, I often try to give a quick overview of what SEO is and some of the main factors that can positively impact search results.
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2016 Digital Marketing Checklist

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As you’re finally getting over your holiday hangover and becoming excited about a successful and prosperous 2016, it's a good time to take a step back and make sure you have all of our ducks in a row regarding our organization's digital marketing plans and strategy.
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Responsive Web Design & Social Marketing Elevate Indianapolis Cleaning Business

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Accent Maid Service is a professional cleaning service that has been around since 1982.  They offer home cleaning, condo and apartment cleaning, corporate housing cleaning, and commercial office cleaning. With a small team, Accent Maid creates a more personalized cleaning experience for the customer.  Accent Maid uses the best products including eco-friendly and green products. 
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How to Effectively Market for Local Businesses

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Have a local business? A small business? It might be a difficult decision to decide whether to do more online or offline marketing - online being website marketing and social media and other outlets, offline being mailers, newspaper ads, etc. On average, before a consumer will convert with a business, they will find information about your company seven times
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Facebook Eliminates Organic Reach

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What Does This Mean for Your Social Marketing Strategy?

In November 2014, Facebook announced that beginning in January 2015 they would be killing the organic reach for business page posts in user’s newsfeeds, meaning businesses cannot offer promotional deals via a post for their business such as:

“Huge sale on Mother’s Day bouquets! Use the code FacebookMOM for an additional 15% off.”

Posts like this will no longer show up on an individual’s newsfeed. Instead, the business will have to pay to advertise on the site to show up as promotional. While this is good for the every day user who was tired of ads, what does this mean for your small business and your social marketing strategy?

Facebook is unclear about what their algorithm will consider “overly promotional”, so a few months of data will be necessary to completely determine the impact of this change; however, businesses are already reporting a significant decline in their organic reach, some up to as much as 75-90%.

A few ideas to consider to adding to your social marketing strategy in light of this Facebook change:

  1. Add social relationships and interactions to your own website. Write blogs that your users are interested and want to share. Encourage a direct relationship with your customer because their organic reach can be far more powerful than businesses ever could.
     
  2. Don’t make Facebook the center of your businesses marketing strategy and interaction with your customers. Encourage them to sign up for newsletters to stay in contact with your business. Newsletters delivered by email are served 90% of the time while Facebook posts are served 2% of the time. Fostering a relationship via newsletter is going to be much more effective in the long run than relying on social marketing.  

Facebook killing organic reach is going to be unfortunate and costly for businesses, so reconsider your 2015-2016 social marketing strategy in order to maximize the effectiveness of both your website and your social media for your customers.

Source:

http://blogs.forrester.com/nate_elliott/14-11-17-facebook_has_finally_killed_organic_reach_what_should_marketers_do_next
 

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Why Your Business Should Select Marketpath CMS for Web Content Management & Marketing

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Is your website successful? Does your site support your brand, drive business growth, and bring in sales Marketpath (Indianapolis Web Design, Development & Content Management)leads? If not, it’s time to consider upgrading your business website. In the age of technology an informative, appealing, and accessible website has a direct correlation to business growth and credibility.

Marketpath CMS is the web content management and content marketing solution that can convert your website from a static billboard into a valuable marketing tool that can drive business growth. Here are just a few of the reasons why your business should choose Marketpath CMS:

Great Tool Set-

Marketpath CMS provides the perfect toolset to manage your website updates and content marketing. Our software gives your business a stress-free way to manage and update your site even for non-technical people. All updates and additions to the site happen in one place, via the web! Whether one is updating text copy, adding images or videos to a gallery, or creating calendar events, Marketpath CMS does it all! Businesses have the ability to create event registration pages, to build surveys and web forms via our form builder, to work with SEO tools, to create and publish blogs, and more. With Marketpath CMS’s breadth of tools and ease, it makes confusing and tricky website marketing effortless!

Support-

Selecting Marketpath CMS means you’ve chosen one of the easiest and highest rated content management systems available today – one that is currently used by hundreds of other large and small businesses. But that’s not all; you’ll all receive the constant support of the Marketpath team. With your Marketpath CMS subscription, you’ll receive unlimited support for all your website and content management needs. You can call or email at any time and we’ll be eager to help with any questions or needs. Need help uploading a case study or document for the first time? We can walk you through it. Forgot how to add a video? We’ll help you out. But it isn’t only technical support Marketpath can provide. We’re also available to provide marketing assistance and guidance when desired. Need advice on creating a landing page or on how to optimize a new page for search? Just ask and we’ll gladly provide marketing advice. For many small businesses, with limited technical or marketing resources, Marketpath can be a valuable partner that supports your internal team. One of our strengths is our availability and dedication to our customers.

Website Monitoring and Hosting-

In addition to our support, Marketpath meets all your website monitoring and hosting needs. We track your site to make sure it is up and running and our alerted if any issues arise. We also monitor your website to ensure it is always working at an acceptable speed, so that your users have a positive experience. As a small business it can be difficult to have enough technical resources that have both the time and experience to handle your growing website needs. When you work with Marketpath, you won’t need any internal technical support - Marketpath manages it all.

Automatic Upgrades-

With Marketpath CMS your business doesn’t have to worry about keeping up with the latest technology trends and changes. We’ll add new functionality (new tools, enhancements, etc.) at least every quarter to your software. Your website will never get outdated technically because the Marketpath team works with evolving technology, constantly building it into our software, to improve your digital marketing capabilities. Any new functionalities or technology are automatically made available to your company, so you won’t have to worry about it. That's the benefit of Marketpath CMS's Software as a Servive (SaaS) or On-Demand platform.

Indianapolis Web & Digital Marketing Services (Marketpath,Inc.)Web/Digital Marketing Services-

Marketpath not only gives you a great software toolset and support, but also becomes your partner and expert in digital marketing strategy. Regardless of your online marketing needs, Marketpath is there to work with you. With expertise in web design (including responsive websites) and website development, content marketing, site optimization (SEO), and social marketing, the Marketpath team is there to give your business the online presence it needs.

Let us know how we can help your business or non profit or see how we helped other organizations like yours by visiting our website case studies or website projects sections.

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How Your Organization Should Best Utilize Instagram

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In an earlier post, I talked about the benefits of using Instagram for your business or not-for-profit. Using Instagram as part of your social marketing strategy is a way for your business to visually market products and services, establish your company’s personality, create trust within clients, show expertise in your industry, and drive more traffic to your website. However, simply creating an Instagram account won’t do these things for your business. Here are some ways on how to best market your company on Instagram!

How your small business should use Instagram:

Hashtags- Just like twitter, Instagram has hashtags. Utilize hashtags! They are a great way to connect with users interested in your industry and for new people to find your business. Think of hashtags as keywords or search terms used by certain social media sites. Using hashtags is a great way to create followers—as people will find your business and photos, based on hashtags that tell users what your content is about.

                   

Interaction- The best way to create a strong follower base on Instagram is to interact with your followers. If a user comments on your post, reply to their comment. If you get a new follower, follow them back. This shows respect and interest in the people that follow you. As a small business these interactions are a great way to display positive customer relations and the attention you give to current and potential clients.

Creativity- One of the great things about Instagram is how easy it is to be unique and creative. Share what your company does in a new light. Each photo can easily be filtered and edited— providing a different view or perspective on your products and services. With tools right at hand, display your product or service in an aesthetically pleasing way. This will instantly catch a user’s attention and interest in your company.

 

Personality- Your Instagram should be more than just posting pictures of your company’s product or service. Instagram gives your business the opportunity to really show how your different. Display the whole process of your work. What happens before the finished product? Who you are? What makes you unique? Showing the whole process of your business or client success stories can be a great and easy way to establish your business’s personality and make potential customers feel more connected to your company, employees, and work. Show the early stages of your product or service. Show members of your business at work, at play, or involved in any community activities your organization supports. Ad hoc, fun photos allow followers to look at your company as real people. Personal photos on Instagram are also a great way to humanize your business, establish trust within viewers, and make your small business stand out.

                    

Credibility- Another great way to utilize Instagram is to display your expertise in your field. If you’re a landscaping company, post tips on how to keep up a garden. If you sell organic food, share tips on healthy eating. If you sell clothing to be worn during outdoor recreation, post pictures of different local hiking spots. By posting tips, fun facts, or anything related to your industry you convey your business’s credibility in an easy and fun way. This displayed expertise in your field causes your company to seem reliable and knowledgeable.

                    

Who are you-The easiest, but most important thing to do for your Instagram is to give followers and viewers a way to find your website! When setting up your account, give a short description of what your company does and link your website. This provides easy access to your site so after your posts have sparked someone’s interest, they can click on the link to learn more about what you do. Indy CD and Vinyl's simple, but descriptive profile invites one to visit their store and website. 

 

With a few tips to get you started, create an Instagram for your organization and make it your own. Instagram is a unique and manageable way to visually connect with potential customers, develop customer relations, share your company’s story, and establish trust. Only a few minutes each day are needed to snap a shot of your product, a new member of the team, or a work in progress!

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