Small Business Marketing
What Does This Mean for Your Social Marketing Strategy?
In November 2014, Facebook announced that beginning in January 2015 they would be killing the organic reach for business page posts in user’s newsfeeds, meaning businesses cannot offer promotional deals via a post for their business such as:
“Huge sale on Mother’s Day bouquets! Use the code FacebookMOM for an additional 15% off.”
Posts like this will no longer show up on an individual’s newsfeed. Instead, the business will have to pay to advertise on the site to show up as promotional. While this is good for the every day user who was tired of ads, what does this mean for your small business and your social marketing strategy?
Facebook is unclear about what their algorithm will consider “overly promotional”, so a few months of data will be necessary to completely determine the impact of this change; however, businesses are already reporting a significant decline in their organic reach, some up to as much as 75-90%.
A few ideas to consider to adding to your social marketing strategy in light of this Facebook change:
- Add social relationships and interactions to your own website. Write blogs that your users are interested and want to share. Encourage a direct relationship with your customer because their organic reach can be far more powerful than businesses ever could.
- Don’t make Facebook the center of your businesses marketing strategy and interaction with your customers. Encourage them to sign up for newsletters to stay in contact with your business. Newsletters delivered by email are served 90% of the time while Facebook posts are served 2% of the time. Fostering a relationship via newsletter is going to be much more effective in the long run than relying on social marketing.
Facebook killing organic reach is going to be unfortunate and costly for businesses, so reconsider your 2015-2016 social marketing strategy in order to maximize the effectiveness of both your website and your social media for your customers.
Is your website successful? Does your site support your brand, drive business growth, and bring in sales leads? If not, it’s time to consider upgrading your business website. In the age of technology an informative, appealing, and accessible website has a direct correlation to business growth and credibility.
Marketpath CMS is the web content management and content marketing solution that can convert your website from a static billboard into a valuable marketing tool that can drive business growth. Here are just a few of the reasons why your business should choose Marketpath CMS:
Great Tool Set-
Marketpath CMS provides the perfect toolset to manage your website updates and content marketing. Our software gives your business a stress-free way to manage and update your site even for non-technical people. All updates and additions to the site happen in one place, via the web! Whether one is updating text copy, adding images or videos to a gallery, or creating calendar events, Marketpath CMS does it all! Businesses have the ability to create event registration pages, to build surveys and web forms via our form builder, to work with SEO tools, to create and publish blogs, and more. With Marketpath CMS’s breadth of tools and ease, it makes confusing and tricky website marketing effortless!
Selecting Marketpath CMS means you’ve chosen one of the easiest and highest rated content management systems available today – one that is currently used by hundreds of other large and small businesses. But that’s not all; you’ll all receive the constant support of the Marketpath team. With your Marketpath CMS subscription, you’ll receive unlimited support for all your website and content management needs. You can call or email at any time and we’ll be eager to help with any questions or needs. Need help uploading a case study or document for the first time? We can walk you through it. Forgot how to add a video? We’ll help you out. But it isn’t only technical support Marketpath can provide. We’re also available to provide marketing assistance and guidance when desired. Need advice on creating a landing page or on how to optimize a new page for search? Just ask and we’ll gladly provide marketing advice. For many small businesses, with limited technical or marketing resources, Marketpath can be a valuable partner that supports your internal team. One of our strengths is our availability and dedication to our customers.
Website Monitoring and Hosting-
In addition to our support, Marketpath meets all your website monitoring and hosting needs. We track your site to make sure it is up and running and our alerted if any issues arise. We also monitor your website to ensure it is always working at an acceptable speed, so that your users have a positive experience. As a small business it can be difficult to have enough technical resources that have both the time and experience to handle your growing website needs. When you work with Marketpath, you won’t need any internal technical support - Marketpath manages it all.
With Marketpath CMS your business doesn’t have to worry about keeping up with the latest technology trends and changes. We’ll add new functionality (new tools, enhancements, etc.) at least every quarter to your software. Your website will never get outdated technically because the Marketpath team works with evolving technology, constantly building it into our software, to improve your digital marketing capabilities. Any new functionalities or technology are automatically made available to your company, so you won’t have to worry about it. That's the benefit of Marketpath CMS's Software as a Servive (SaaS) or On-Demand platform.
Web/Digital Marketing Services-
Marketpath not only gives you a great software toolset and support, but also becomes your partner and expert in digital marketing strategy. Regardless of your online marketing needs, Marketpath is there to work with you. With expertise in web design (including responsive websites) and website development, content marketing, site optimization (SEO), and social marketing, the Marketpath team is there to give your business the online presence it needs.
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