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What You Can Learn from Bounce Rate & How to Improve It

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Bounce rate importance depends on the goals of your website. For some, bounce rate is key to website conversion. For others, bounce rate isn’t as relevant to website success. However, taking some measures can help your company improve their bounce rate and overall website success.
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Why Keyword Research is (Still) Critical to Your Website’s Success

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Despite what you may have heard, Keyword research should still be a prerequisite or component of any search optimization (SEO) planning or website design and development project. Then why, you might ask, have I read so many headlines like:“keywords are dead?”
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Search Optimization(SEO) Trends for 2016

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Techies from around the globe visited New Orleans to attend the Collision Conference this past Spring.  The conference consisted of 11,000 attendees, 200 world-class speakers across 5 stages that touched on Design, Marketing, Development, and Technology.
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The Ultimate Driver in Traffic: Search Engine Optimization

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Search Engine Optimization is constantly evolving. It is critical to stay on top of trends and the latest algorithm updates. One way to stay informed is to track key statistics and learn from them.
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