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Saint Dunstan's Website Upgrade

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St. Dunstan’s Episcopal Church recently upgraded their website to support their 
parish and extend invitation for new worshippers in the Maryland area. St. Dunstan’s is located in Bethesda, Maryland and achieved its parish status in 1965. Today, they still have original members of their congregation who were present at the time of the creation and dedication of the church. St. Dunstan’s has remained successful because of their focus on education and music in their thriving Christian Formation Programs.

The new website, designed and developed by Marketpath, is structured to provide up-to-date information on the church and the services they provide, while remaining user-friendly. The new website includes a calendar, allowing people to easily view future events. The site is now a responsive website, allowing the website to be easily accessible on all types of electronic devices. This is a major step forward for St. Dunstan’s, as it allows its churchgoers to quickly find service times and information using their mobile phones and tablets.

Marketpath worked closely with St. Dunstan’s to provide a high quality, user-friendly website, which will allow it to be more accessible to both the church and the parishioners. Additionally, Saint Dunstan also selected Marketpath, because they wanted a functional, user-friendly web content management solution (CMS), that would allow non-technical users to update and add new content to the church's site on a daily basis. The combination of a well designed site and Marketpath CMS, will allow St. Dunstan’s to continue their success and continue to grow its congregation.

To view St. Dunstan’s upgraded website, visit www.stdunstansbethesda.org. To learn more about Marketpath, visit www.marketpath.com or visit our Church and Non-Profit Websites section to learn more about how Marketpath can help your organization enhance their communication and online presence. 
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Google to Penalize Non-Mobile Sites Starting in April

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Google announced that effective April 21, 2015, it will update its search algorithm so that mobile sites will rank higher than non-mobile sites in search results. If your site isn't "Responsive" yet - what are you waiting for?
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8 Reasons to Have a Responsive Web Design (Infographic)

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Marketpath Blog: 8 Reasons to Have a Responsive Web Design: With the growth of mobile devices, it is essential that your website is mobile friendly. The growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.
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Stenz Construction Launches Responsive Website

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Stenz Construction Corporation launched a new website this week to support their growth and to further position their organization as a leader in Indianapolis Construction Services.

Stenz Construction Selects Marketpath for Web Design and Web Content ManagementStenz is a full-service general contractor, construction manager and real estate services firm, headquartered in Downtown Indianapolis.  Since their founding in 1973, Stenz has built an impressive resume of work throughout the Midwest and across a variety of project types; ranging from interior remodels to complex high-rise construction, and demanding historic renovation and adaptive reuse projects. Stenz's mission is to deliver quality, innovative and cost effective solutions to their partners and clients. 

Beau Ansty, Director of Asset Management for Stenz, feels that the new site is a dramatic improvement over the company’s previous website and that it does a much better job communicating the organization’s heritage, expertise and capabilities.

“We have enjoyed working with Marketpath on the complete redesign of our website. Their expertise on the aesthetic and content strategy has been invaluable", said Mr. Ansty.

The new website, designed and developed by Marketpath, Inc. is structured around Stenz's construction services (general contracting, construction management, real estate services), while also hi-lighting their expertise with specific types of construction projects, including commercial, residential, historic, multi-family, retail, education, religious, and healthcare construction projects. One of the main areas of the new site is the Stenz Project Gallery, which features large, beautiful photography of various Stenz construction projects, showcasing the craftsmanship on display in many of Indianapolis' most significant landmarks worked on by Stenz.

Indianapolis Responsive Website Design (by Marketpath)The new site also features the Building Traditions Blog, which will provide information about significant construction projects around the state of Indiana, as well as best practices regarding general contracting, construction management, and historic building renovations and urban infill projects. The site was also developed with search optimization (SEO) in mind, so that Stenzcorp.com receives greater visibility within Central Indiana for their general contracting and construction services. The new site was developed using a responsive (mobile-friendly) web design framework, so that mobile users (phone, tablet, etc.) will have the best possible experience when viewing the site and interacting with Stenz Construction.

Finally, Marketpath worked closely with the Stenz team to develop an ongoing content marketing strategy focused creating credibility for the organization and greater online visibility. The content plan leverages the new Building Traditions Blog, to highlight the company’s expertise, while also leveraging visual content through multiple project galleries that feature imagery from Indianapolis area construction projects to hi-light Stenz's quality work. Content syndication via social channels (Facebook, LinkedIn, Google Plus) are also part of the plan. And because Marketpath CMS (website content management) is very easy to use, ongoing site updates and content marketing should be easy to accomplish for Stenz's internal staff.

Learn More

To learn more about Stenz Construction Company, visit their new site at www.Stenzcorp.com and to learn more about Marketpath, visit www.marketpath.com. If you'd like to view additional responsive web designs and sites, visit our Mobile Website Project Gallery.

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The Peters Group Re-Brands and Launches New Responsive Website

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The Peters Group, formerly known as Affordable Sprinklers LLC, launched a new website this week, to support their company rebranding and digital marketing initiatives.

The Peters Group Selects Marketpath for Web Design and Web Content ManagementA locally owned family business that has been active in Indianapolis for over 10 years, The Peters Group is a leader in Indianapolis irrigation and lawn care, landscaping, and outdoor lighting services. Chris Peters, the founder and president of The Peters Group, feels that the new site is a dramatic improvement over the company’s previous website and that it does a much better job communicating the organization’s strengths and capabilities  - to create and maintain beautiful and livable yards, lawns and outdoor living areas.

“I give Marketpath an A+ grade on their web design, development and marketing work. They helped to re-brand our company and also helped is develop an ongoing content marketing plan to showcase our leadership and expertise in irrigation and lawn care, landscaping, and outdoor lighting.”

The new site, designed and developed by Marketpath, Inc. is structured around The Peter’s Groups’ main service offerings:

Indianapolis Responsive Website Design (by Marketpath)The new site also features The Perfect Lawn Blog, which will provide home owners with tips and insight into lawn care, eco-friendly best practices, and ideas to help families get the most out of their yards and outdoor living spaces. The site was also developed with search optimization (SEO) in mind, so that The Peters Group receives greater visibility within Central Indiana for their irrigation, landscaping and outdoor lighting services. The new site was developed using a responsive (mobile-friendly) design framework, so that mobile users (phone, tablet, etc.) will have the best possible experience when viewing the site and interacting with the new Peters Group brand.

Finally, Marketpath worked closely with The Peters Group team to develop an ongoing content marketing strategy focused creating credibility for the organization and greater online visibility. The content plan leverages the new The Perfect Lawn Blog to highlight the company’s expertise, while also leveraging both written and visual content through multiple project galleries that feature imagery from Indianapolis area homes. Content syndication via new social channels (Facebook, Twitter) are also part of the plan. And because Marketpath CMS (website content management) is very easy to use, ongoing site updates and content marketing should be easy to accomplish for The Peters Group’s small internal staff.

Learn More

To learn more about The Peters Group, visit their new site at www.thepetersgroupllc.com and to learn more about Marketpath, visit www.marketpath.com. If you'd like to view additional responsive web designs and sites, visit our Mobile Website Project Gallery.

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KSM Transport Advisors Launches New Responsive Website Design

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KSM Transport Advisors (KSMTA), leaders in trucking profitability strategies and trucking consulting services, recently launched a new website to support their new branding and marketing initiatives.

KSM Transport Advisors Selects Marketpath for Web Design and Content ManagementDavid Roush, President of KSMTA, believes the new site does a much better of job of supporting the organization’s brand identity and communicating the organization’s leadership within the trucking industry.

“KSMTA needed a new website that looked polished and up-to-date, integrating our parent brand’s visual identity, while utilizing a flexible technology platform for content expansion and management. Marketpath successfully met our needs in these areas and more. Their professionals worked with multiple parties, including myself and our marketing team, in a seamless fashion. What’s more, the project came in on time and on budget and has received rave reviews from our clients.”

The new site, designed and developed by Marketpath, Inc., features new content focused on KSMTA’s two main trucking industry offerings:

  • Carrier Profitability Assessments – Consulting assessments focus on industry best practices and benchmarks, providing a thorough analysis of the current situation and creating a roadmap so the identified issues can be quantified, prioritized and pursued.
  • Carrier Profitability Products – Products that support and improve carrier profitability and efficiency.

KSM Transport Advisors Responsive Web Design for MobileThe new site also includes KSM Transport Advisors’ new blog, Trucking Profitability Insights, where KSMTA will feature trucking industry expertise, insight and advice to help transportation and trucking organizations improve their operating efficiency and profitability. The site was also developed with search optimization in mind, so that KSMTA receives greater visibility within the transportation and trucking industry. It was created using a responsive (mobile-friendly) design and development framework, so that mobile users (phone, tablet, etc.) will have the best possible experience when viewing the KSMTA site and interacting with the KSM Transport Advisors brand. Finally, KSMTA is utilizing Marketpath CMS for ongoing website management – Market path’s easy-to-use solution for effective website content management and content marketing.

Learn More

To learn more about KSM Transport Advisors, visit their new site at www.ksmta.com and to learn more about Marketpath, visit www.marketpath.com. If you'd like to view additional responsive web designs, visit our Mobile Website Project Gallery.

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To App or Not to App? That is the Question.

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I seem to have this conversation often. While meeting with clients and prospects to discuss their websites and general Internet marketing strategies they lean in and say with some degree of certainty, "we also need an app." My response, 9 times out of 10, is "no, you don't." Here's why:

Apps are expensive. Utilized primarily for the marketing and promotion of your products or services, an app will not yield a very good return on your investment. An app must be built for multiple platforms (iOS and Droid at the very least), requires developers who are currently very expensive and in demand, and then will require maintenance for bug fixes and operating system changes.

Apps are clunky. A user not only has to make a conscious effort to find and then install your app, they also have to make a conscious effort to open it. You might be able to lead users to the app store by providing a friendly link on your website but that still requires effort. Most people won't take those steps. I already have too many apps installed by my kids, like Math Puppy, Castle Doombad, and Celebrity Pimple (don't ask). I don't want more apps I don't plan to use frequently. The other issue is that you also probably don't provide enough regular content to hold users interest and keep them coming back for more. If you don't provide the content and it takes extra steps to open the app, it likely ain't gonna work.

With that said, however, there are many occasions where building a custom app could be very beneficial. Here are some examples:

Lots of great, engaging content. If you do provide a great deal of content through your website (i.e. blogs, news, white papers, etc) then you could benefit from an app. You'll need solid readership for this, though. If you don't already have a core group of followers who read and share your content, then build that first and then reevaluate your need for a custom app later. If you do, apps can be a great tool that your core users will have with them at the tap of a finger. You can push alerts for new posts and events, provide more integrated sharing methods (email, SMS/texting, facebook, LinkedIn, Twitter, etc), and take advantage of some of the other built-in capabilities, like photos, videos, and GPS. 

Some examples of content oriented apps include Smashing Magazine, Marketing Profs, and our friends over at the Marketing Tech Blog.

Integration with existing applications. Let's say you're a manufacturing company or a retail operation, your app could allow users to place orders, virtually assemble and preview products, login to their existing accounts, or interact with your company's data in any number of ways. This reason alone is primarily why companies build apps. Integration with existing databases and applications provides a convenient and easy mechanism to conduct business with you and gives you a big advantage over rivals.

Some examples of apps that integrate with existing services: Amazon, LinkedIn, Chase, Google Drive, and realtor.com.

There are many considerations when deciding if you need an app but I can narrow it down to two:

  1. Will it help you sell a lot more widgets or land new accounts? If the answer is no, easy peasy. No more questions. If the answer is yes then the follow-up question is:
     
  2. How much are you willing to invest to make this happen and what is your minimum anticipated return? That's where a feasibility study comes into play and is beyond the scope of this post. But simply ballparking it would suffice.

If you can't justify an app, perhaps you should convert your site to a responsive/mobile website. This will improve the overall user experience for everyone who reaches you on a handheld device or tablet and is a great way to push off the need (or perceived need) for an app.

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Responsive Web Design versus Dedicated Mobile Sites: What’s Right for You?

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Nearly 20 percent of web traffic comes through mobile devices. As smart phones become even more ubiquitous, that number will only increase. As a result, companies are compelled to create mobile-friendly versions of their websites. The debate that’s arisen from this growth is whether an organization should use responsive web design – creating a site that works similarly on a PC and a mobile device – or opt to create a dedicated mobile site.

What’s the Difference?

A responsive website is exactly how it sounds: It shifts and scales based on the vehicle the user is employing to see it. Large desktop monitor or small phone – the design is fluid and, well, responsive. A mobile site is built within a mobile framework. It’s a custom development designed to be experienced specifically on a smartphone. So how do you choose the right option for your company’s mobile presence?

The Case for Responsive Design

Responsive Web Design (Marketpath, Inc.)The number one reason to opt for responsive web design is overall simplicity. Regardless of where the customer decides to look at your site, they’ll be able to see it as it was intended. On the developer side, responsive sites, though more complex to create up front, are also easier to maintain down the road because the code doesn’t need to be modified to fit various formats.

Responsive design is also the preferred choice of Google, so that’s a big plus, too.

For a content-heavy site, responsive design may be the best solution.  You create your content once and can publish it everywhere.  You also spend less time on mobile-specific development because the site is built to accommodate large and small screens, and you have more time for content development.

We recently developed a micro-site for KSM Consulting (www.ksmconsulting.com/careers) and wanted the same basic content to be visible on all devices. But we also wanted a positive user experience, where the content was easy to read, regardless of whether you viewed it from a desktop or a mobile phone. Responsive was the perfect approach.

The Case for Dedicated Mobile Sites

Indianapolis Mobile Website DevelopmentConsider your average customer. Do they expect a custom experience when accessing your site via mobile? If so, a dedicated mobile site may be the better option. One example of this would be if the primary function of the site, or portions of the site, is meant to act as an application or connect with separate applications. On Amazon, for example, the primary action is for a user to purchase items while housing secure customer data.  A native app would be able to integrate directly with a user's personal mobile device, which is easier for the end user if they want to securely open the app and buy something.

Another reason you might go with a dedicated mobile site, would be when special custom features or advertising are required. Responsive design sites typically don’t allow for the inclusion of advertising banners or other custom features. If graphic calls to action are a necessary aspect of your marketing plan, a dedicated mobile website is a wise choice.

The biggest reason to go with a dedicated mobile site is the user experience. Are you content with providing visitors the same interactive result no matter how they navigate to your site, or should the mobile experience be different fundamentally because of your brand or a unique service offering? If the latter, the choice is clear.

A final reason (and probably the most common) to go with a dedicated mobile site, might be that your business already has a well-designed website (non-responsive) and isn’t ready for a full site redesign.  In that case, it may make more sense to develop a simple mobile site than trying to fit a responsive approach into a site that wasn’t designed that way.  In some cases, this is a more economical approach, until your next major redesign.

Still Not Sure Which Approach Is Best?

Are you trying to determine the web design strategy that’s right for your business? Contact Marketpath today to learn more about our mobile design capabilities. Click here to see some of our latest responsive web designs and mobile web development projects.

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Why You Need a Mobile Website

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The internet is inundated with statistics about the growing importance of mobile websites. If you haven’t gotten the message by now, you haven’t been listening. So, for the benefit of those who’ve yet to grasp the full implication of this trend, we’ll state it one more time: Smartphone usage has exploded. If you want your brand to cut through the clutter, be accessible, and look good to the hundreds of millions of people checking out your company or product on their device, you need a quality mobile website.

Here’s why:

  1. Indianapolis Mobile Website DesignMobile is Immediate: When users hear about your product or service, they don’t have to wait until they park themselves in front of their laptop to get a glimpse. They flip out their phone, tap their browser and get to work. The Will Rogers quote still applies: “You never get a second chance to make a good first impression.” State your case and make your contact options – email and phone – obvious and easy.
  2. Mobile Removes the Fluff: The average mobile web surf lasts less than a few minutes. Your mobile audience wants you to get to the point. They expect simple, direct, memorable, and concise calls to action. Content is valuable, but make a user wade through the morass of excess copy and large images and you risk ticking them off. They don’t want to have to modify images or tweak resolution. Put yourself in the user’s shoes. Make it easy for them to understand your sales proposition.
  3. Mobile Means Forward Thinking: A potential customer wants reassurance that you’re at least on pace with the industry curve. If they bring your business up on their smart phone and find something archaic – or nothing at all – that leaves a negative impression. A quality mobile website indicates that you’re thinking not just about the current state of your business, but where it’s headed going forward. Perception is critical.

What’s the current state of your company’s mobile website? Would you like to learn more about optimizing your mobile presence? Contact us today to find out more about designing your website and implementing a quality mobile website.

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