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KSM Transport Advisors Launches New Responsive Website Design

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KSM Transport Advisors (KSMTA), leaders in trucking profitability strategies and trucking consulting services, recently launched a new website to support their new branding and marketing initiatives.

KSM Transport Advisors Selects Marketpath for Web Design and Content ManagementDavid Roush, President of KSMTA, believes the new site does a much better of job of supporting the organization’s brand identity and communicating the organization’s leadership within the trucking industry.

“KSMTA needed a new website that looked polished and up-to-date, integrating our parent brand’s visual identity, while utilizing a flexible technology platform for content expansion and management. Marketpath successfully met our needs in these areas and more. Their professionals worked with multiple parties, including myself and our marketing team, in a seamless fashion. What’s more, the project came in on time and on budget and has received rave reviews from our clients.”

The new site, designed and developed by Marketpath, Inc., features new content focused on KSMTA’s two main trucking industry offerings:

  • Carrier Profitability Assessments – Consulting assessments focus on industry best practices and benchmarks, providing a thorough analysis of the current situation and creating a roadmap so the identified issues can be quantified, prioritized and pursued.
  • Carrier Profitability Products – Products that support and improve carrier profitability and efficiency.

KSM Transport Advisors Responsive Web Design for MobileThe new site also includes KSM Transport Advisors’ new blog, Trucking Profitability Insights, where KSMTA will feature trucking industry expertise, insight and advice to help transportation and trucking organizations improve their operating efficiency and profitability. The site was also developed with search optimization in mind, so that KSMTA receives greater visibility within the transportation and trucking industry. It was created using a responsive (mobile-friendly) design and development framework, so that mobile users (phone, tablet, etc.) will have the best possible experience when viewing the KSMTA site and interacting with the KSM Transport Advisors brand. Finally, KSMTA is utilizing Marketpath CMS for ongoing website management – Market path’s easy-to-use solution for effective website content management and content marketing.

Learn More

To learn more about KSM Transport Advisors, visit their new site at www.ksmta.com and to learn more about Marketpath, visit www.marketpath.com. If you'd like to view additional responsive web designs, visit our Mobile Website Project Gallery.

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What is the Value of Your Time? The Case against Open-Source CMS

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The debate has raged on for years now about the value of an open-source Content Management System (CMS) versus the on-demand Software-as-a-Service (SaaS) CMS model. Yes, Wordpress, which holds a large chunk of the market, is free. Anyone can pick a template and toss something up on the web. And everyone likes things that are free, right? Perhaps, but you also get what you pay for.

Marketpath CMS - Efficient and Effective Website MarketingThe concept of a free CMS is a bit misleading. Yes, it’s true that open-source code is developed by a community of people who offer it to users at no charge. But just because a technology is available doesn’t mean you’ll know what to do with it.

Suppose you get through the basic steps of getting a site up and running. Now what? Who do you turn to when you have a question? What happens when it’s time to update the source code? Free technologies don’t come with award-winning 24/7 customer service departments. Your likely options are suspect online documentation and Wikipedia. Not too comforting. How much time do you want to spend digging for answers? What’s that time worth to you?

Take the lack of help desk support a step further. Basic technical support is one thing; get hit by a virus or hacked, and you’re looking at a whole other set of problems. Security should be a primary concern for anyone carving out online real estate. Open source plug-ins can solve some security issues, but they’re not a guarantee. Worst case scenario, you get bugged, information is compromised, and the site comes crashing down. Again, who do you call? How much time do want to spend trying to fix the problem?

How about new functionality?  With open-source systems you can find free plug-ins that add new capabilities to your site.  But you’ll need someone to install them and hopefully understand them from a technical perspective.  With Marketpath CMS, upgrades are included with your subscription and you receive them automatically – no hassle. 

Take a few moments to consider the overall potential for frustration. If you’re a business owner, your focus needs to be building the company - and your website should be a strategic component of your plan to do so. You can’t afford to be bogged down in technical minutia. Marketpath’s on-demand, custom CMS eliminates these concerns so you make the most of your time, increase revenue, and reduce costs.

Contact us today to learn more about our content management, web design and website development services..

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Why You Need a Mobile Website

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The internet is inundated with statistics about the growing importance of mobile websites. If you haven’t gotten the message by now, you haven’t been listening. So, for the benefit of those who’ve yet to grasp the full implication of this trend, we’ll state it one more time: Smartphone usage has exploded. If you want your brand to cut through the clutter, be accessible, and look good to the hundreds of millions of people checking out your company or product on their device, you need a quality mobile website.

Here’s why:

  1. Indianapolis Mobile Website DesignMobile is Immediate: When users hear about your product or service, they don’t have to wait until they park themselves in front of their laptop to get a glimpse. They flip out their phone, tap their browser and get to work. The Will Rogers quote still applies: “You never get a second chance to make a good first impression.” State your case and make your contact options – email and phone – obvious and easy.
  2. Mobile Removes the Fluff: The average mobile web surf lasts less than a few minutes. Your mobile audience wants you to get to the point. They expect simple, direct, memorable, and concise calls to action. Content is valuable, but make a user wade through the morass of excess copy and large images and you risk ticking them off. They don’t want to have to modify images or tweak resolution. Put yourself in the user’s shoes. Make it easy for them to understand your sales proposition.
  3. Mobile Means Forward Thinking: A potential customer wants reassurance that you’re at least on pace with the industry curve. If they bring your business up on their smart phone and find something archaic – or nothing at all – that leaves a negative impression. A quality mobile website indicates that you’re thinking not just about the current state of your business, but where it’s headed going forward. Perception is critical.

What’s the current state of your company’s mobile website? Would you like to learn more about optimizing your mobile presence? Contact us today to find out more about designing your website and implementing a quality mobile website.

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Indianapolis Decorators' Show House & Gardens launches New Website

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Indianapolis Decorators' Showhouse (Website Design by Marketpath)The St. Margaret's Hospital Guild, one of Indianapolis’ most respected and longest running volunteer groups, recently launched a new website to promote their organization’s good works and their annual Decorators' Show House and Gardens project.

2013 Show House (April 27-May 12)

Proceeds from the annual Show House, running April 27th - May 12th, benefit Wishard Health (Eskenazi Health) and a variety of their services and programs.  And this year’s house is extra special, featuring Indianapolis’ historic Schnull-Rauch House, located at 3050 North Meridian Street in Indianapolis.   

2013 Indianapolis Decorator's Show House VideoVisit the new St. Margaret’s Guild and Decorators’ Show website to learn more about this year’s Show Home and to learn more about one of Indy’s most successful not-for-profit organizations. The new site, designed and developed by Marketpath, includes beautiful photo and video galleries of the past and present show homes, a blog that hi-lights historical information about this years’ Show House, as well information about Indy’s best decorators and designers that work to restore many of Indianapolis’ most beautiful homes.  The site also features Marketpath CMS, an easy to use web content management system, so that the Guild’s non-technical memebers will be able to easily update and keep the site fresh.

And last, but not least, you can order your Decorators’ Show House tickets directly from the site. They’re perfect for Mother’s Day!

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Casey-Bertram Construction Launches Indianapolis Demolition Website

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Indianapolis Demolition & Construction WebsiteCasey-Bertram Construction, a leader in Indiana demolition services, launched their new website (www.casey-bertram.com) this week.  The site, which was designed and optimized by Marketpath and features our easy to use web content management system, positions Casey-Bertram as Indiana’s demolition services expert.

With 20 years of experience, Casey-Bertram has been a leader in the Indiana demolition market for quite some time, with demolitions projects involving Indiana landmarks such as the Indianapolis Motor Speedway, Eli Lilly, the Indiana Convention Center, and the Indiana State Fair grounds.  Casey-Bertram even provided demolition services for ABC's Extreme Makeover Home Edition television series.

Website Hi-Lights Demolition Expertise

The main objective of the new site was to highlight Casey-Bertram’s demolition experience and breadth of service offerings in its three main markets: commercial demolition, industrial demolition and residential (home) demolition.  This was accomplished on the website with a number of features including: large image galleries, a demolition project gallery featuring over 25 Indiana demolition projects, a new Demolition Blog, and a section devoted to Indiana demolition videos.  The site even features the Casey-Bertram Salvage Store, where Indianapolis contractors or consumers can get great deals on recycled products ranging from electric motors, to brass doors, to air conditioner units.  

Scott Casey, President of Casey-Bertram, believes the new site does a much better of job of providing credibility and highlighting the organizations capabilities. 

“Marketpath has brought our website from very basic to a modifiable site that can grow as our business evolves.  I had no idea of interworking’s of SEO, blogs, keywords, etc. -  all the components that actually drive traffic and conversions on the web.  Marketpath extensively went over every detail and asked numerous questions to understand our business in order to tailor the website.” 

Indianapolis Building & Home DemolitionIf you need a small business or construction website - call Marketpath.  If you need an Indianapolis area building or home demolished - check out Casey-Bertram. 

Or just watch some of their demolition videos for fun!

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