Indianapolis Web Development
Stenz Construction Corporation launched a new website this week to support their growth and to further position their organization as a leader in Indianapolis Construction Services.
Stenz is a full-service general contractor, construction manager and real estate services firm, headquartered in Downtown Indianapolis. Since their founding in 1973, Stenz has built an impressive resume of work throughout the Midwest and across a variety of project types; ranging from interior remodels to complex high-rise construction, and demanding historic renovation and adaptive reuse projects. Stenz's mission is to deliver quality, innovative and cost effective solutions to their partners and clients.
Beau Ansty, Director of Asset Management for Stenz, feels that the new site is a dramatic improvement over the company’s previous website and that it does a much better job communicating the organization’s heritage, expertise and capabilities.
“We have enjoyed working with Marketpath on the complete redesign of our website. Their expertise on the aesthetic and content strategy has been invaluable", said Mr. Ansty.
The new website, designed and developed by Marketpath, Inc. is structured around Stenz's construction services (general contracting, construction management, real estate services), while also hi-lighting their expertise with specific types of construction projects, including commercial, residential, historic, multi-family, retail, education, religious, and healthcare construction projects. One of the main areas of the new site is the Stenz Project Gallery, which features large, beautiful photography of various Stenz construction projects, showcasing the craftsmanship on display in many of Indianapolis' most significant landmarks worked on by Stenz.
The new site also features the Building Traditions Blog, which will provide information about significant construction projects around the state of Indiana, as well as best practices regarding general contracting, construction management, and historic building renovations and urban infill projects. The site was also developed with search optimization (SEO) in mind, so that Stenzcorp.com receives greater visibility within Central Indiana for their general contracting and construction services. The new site was developed using a responsive (mobile-friendly) web design framework, so that mobile users (phone, tablet, etc.) will have the best possible experience when viewing the site and interacting with Stenz Construction.
Finally, Marketpath worked closely with the Stenz team to develop an ongoing content marketing strategy focused creating credibility for the organization and greater online visibility. The content plan leverages the new Building Traditions Blog, to highlight the company’s expertise, while also leveraging visual content through multiple project galleries that feature imagery from Indianapolis area construction projects to hi-light Stenz's quality work. Content syndication via social channels (Facebook, LinkedIn, Google Plus) are also part of the plan. And because Marketpath CMS (website content management) is very easy to use, ongoing site updates and content marketing should be easy to accomplish for Stenz's internal staff.
To learn more about Stenz Construction Company, visit their new site at www.Stenzcorp.com and to learn more about Marketpath, visit www.marketpath.com. If you'd like to view additional responsive web designs and sites, visit our Mobile Website Project Gallery.
A locally owned family business that has been active in Indianapolis for over 10 years, The Peters Group is a leader in Indianapolis irrigation and lawn care, landscaping, and outdoor lighting services. Chris Peters, the founder and president of The Peters Group, feels that the new site is a dramatic improvement over the company’s previous website and that it does a much better job communicating the organization’s strengths and capabilities - to create and maintain beautiful and livable yards, lawns and outdoor living areas.
“I give Marketpath an A+ grade on their web design, development and marketing work. They helped to re-brand our company and also helped is develop an ongoing content marketing plan to showcase our leadership and expertise in irrigation and lawn care, landscaping, and outdoor lighting.”
The new site also features The Perfect Lawn Blog, which will provide home owners with tips and insight into lawn care, eco-friendly best practices, and ideas to help families get the most out of their yards and outdoor living spaces. The site was also developed with search optimization (SEO) in mind, so that The Peters Group receives greater visibility within Central Indiana for their irrigation, landscaping and outdoor lighting services. The new site was developed using a responsive (mobile-friendly) design framework, so that mobile users (phone, tablet, etc.) will have the best possible experience when viewing the site and interacting with the new Peters Group brand.
Finally, Marketpath worked closely with The Peters Group team to develop an ongoing content marketing strategy focused creating credibility for the organization and greater online visibility. The content plan leverages the new The Perfect Lawn Blog to highlight the company’s expertise, while also leveraging both written and visual content through multiple project galleries that feature imagery from Indianapolis area homes. Content syndication via new social channels (Facebook, Twitter) are also part of the plan. And because Marketpath CMS (website content management) is very easy to use, ongoing site updates and content marketing should be easy to accomplish for The Peters Group’s small internal staff.
To learn more about The Peters Group, visit their new site at www.thepetersgroupllc.com and to learn more about Marketpath, visit www.marketpath.com. If you'd like to view additional responsive web designs and sites, visit our Mobile Website Project Gallery.
In a previous post, I wrote how website credibility, or creating credibility with your website, should be a small business’ number one objective. In my post, titled Credibility is Paramount for Small Business Websites, I suggested that creating credibility for your organization should be a significant part of your website strategy, possibly even more so than site visibility (via search engine rankings) - although both strategies should be connected. The basic reason for this is that credibility can dramatically impact not only your online conversions, but offline conversions as well, which can lead to greater sales and enhanced brand perception.
So if credibility is so important, what can you do to positively impact your organization’s credibility on your small business website? The truth is I have no idea. OK, I do have some idea, but as each business is different, so too will each plan be to create credibility for your organization. And, as I don’t know your organization like you do, I also can’t create a credibility plan that will completely fit your business – at least not until I learn more about your organization and your dealings. So, as you read through the rest of this article, use it as a starting point for your own organization’s credibility plan or something to get your creative juices flowing. With that said, here are three (3) main components to creating credibility on your home page and throughout your entire website.
- Have a Professional Looking Site:
As I mentioned in my previous article, your website is the new yellow pages for your business – it’s the first place any prospect will go when they want to learn more about your organization and what you do. With that said, you don’t want them arriving to your homepage and immediately having a poor experience (and opinion of your company). That’s what will happen if your site is old, outdated or poorly designed – even if you have good content within your site.
If your site looks unprofessional or unorganized, a prospect may never even take the step of browsing your site for specific content. If you have a high home page bounce rate, this could be the reason. Think back to the last time you went shopping in a new mall for the first time. You walk around and stick your head in a few stores to see if they quickly interest you. If they don’t quickly grab your attention, you don’t walk in and browse – instead you move on to the next storefront. Same thing with your website – make a positive impression in the first five to ten seconds, or the user will move on to other options.
Now days you also need to make that positive impression regardless of the device (desktop, tablet, phone, etc.) your audience is using. If you don't have a responsive web design or mobile friendly site, odds are that smart phone web viewers will not have a positive experience.
- Feature Content that Shows Your Expertise:
When I visit a website for the first time, my mental processing works like this. First, can I tell what the organization does in the first few seconds and do I get a generally favorable impression from the site’s overall appearance? If so, I then move on to my specific need or reason for searching or visiting that site. Does the organization offer the product, service, or information I’m looking for? If the answer is “Yes” again and I quickly see that high level offering (product, service, etc.), then I move on to specifics that will make me more comfortable in taking some next step (conversion), whether that next step is buying, making a call, or downloading an article.
So depending on what your organization does, what type of content will portray you as an expert, provide credibility, and make me more comfortable so I will take that next step (conversion)? Certain content, such as awards, press releases, membership in associations, or featuring well known customers, will provide basic confidence that your organization is credible. Different types of content can really hook me and drive me further down your purchasing or conversion cycle. If, for instance, I’m searching for a service offering, my next thought process may be whether your company has specific experience with my type of company or industry. Testimonials, case studies, project galleries, or white papers – specific to my industry or more specific needs (project type for example) – give me a much greater level of comfort that you are a viable option. Specific blog posts that touch on details (examples, industries, specific types of projects, etc.) can also provide that same level of reassurance I’m looking for, while positioning your organization as a leader in your space.
- Reinforce Leadership via Social media:
The third way to create web credibility is directly related to the strong content I discussed above. A strong social media presence can reinforce the positive impression your website provides, while allowing you to leverage some of that compelling content across multiple channels that encourage sharing and that will drive more eyes to your site. Nowadays, you may have certain individuals that start their search via different social media channels such as Twitter, Facebook, Linked In, Google+, or even Pinterest or Instagram if you have robust visual content. Having a strong presence on these sites will drive visitors to your website, but will also provide yet another level of comfort for those prospects that use that particular social marketing site. Reviews via sites like Google+, Facebook, Yelp, or Citysearch can also enhance credibility and help drive conversions, especially in certain industries (restaurants, service business, etc.) where reviews are prevalent. With that said, most small organizations don’t have the resources to have a positive presence on all the sites I mentioned. I’d recommend starting small and doing one or two social sites well, rather than trying to manage too much too soon. Remember, a poor impression on a social media site can be much worse than not having a site, and will hurt your credibility.
Whether you are designing a new website or just updating your current site, you should spend some time developing a content strategy that focuses on creating credibility for your website and your overall business. If you need help developing your social media or content strategy, contact Marketpath today. ,
Franchises have an interesting dilemma when it comes to search marketing and website design. The corporate hub usually maintains overarching control of the brand, but local franchisees need a relevant website that connects with their nearby customers. To ensure that local franchisees are able to develop a robust presence in their market while adhering to corporate mandates requires a delicate balance. Below are the top 5 best practices for franchise website design and marketing.
- Defer to Corporate on Branding: Your franchise has likely built its multi-million dollar brand through years of trial and error. Though you have rights as a franchisee, even minor changes to the logo, color palette, vision statement, and font can have repercussions. You need to leave those elements alone and focus on the regional aspects of your positioning.
- Assess the Local Market: After you’ve accepted that there’s little you can do with company brand, you can focus on the pieces that will draw customers to your local franchise. Make sure your website has a section specific to your local market, where you can provide content that may be specific to your geographic region. Having the flexibility to easily feature different products or services can go a long way towards local success.
You may also want to build online campaigns that speak to problems and solutions in your area. If your business is an auto maintenance and repair company, for example, consider the value you can provide customers specific to your climate. Perhaps your organization sells water filtration systems. You could build a campaign around where your water is sourced. Or if you own a restaurant franchise, consider campaigns that connect to local events, teams or themes.
- Everyone Likes a Deal: The corporate franchise may have national offers, but as a franchisee, you probably have the leeway to offer specials specific to your market. When designing your website, make sure your franchisor includes a section for deals exclusive to your city or region. Consider including a subscription form to collect visitor email addresses for newsletters and coupons.
- Keep Control of Social Media: Headquarters will have its own content marketing collateral, which you should be able to use. Yet engaging with your local customers is even more important. If a customer uses social media like Facebook or Twitter to discuss your local franchise, you need the ability to respond and to develop ongoing communication with your customers and prospects. It’s corporate’s brand, but it’s your business and specific customer.
- Employ a Flexible CMS: Your website and content marketing system needs to meet the needs of both the franchisor and the franchisee while maintaining across the board consistency. Whatever website management or content management solution you choose should offer the flexibility to streamline corporate branding while enabling local franchisees to manage and update content related to their location or territory.
To learn more about ways to maximize franchise website design and marketing, contact Marketpath today.
The debate has raged on for years now about the value of an open-source Content Management System (CMS) versus the on-demand Software-as-a-Service (SaaS) CMS model. Yes, Wordpress, which holds a large chunk of the market, is free. Anyone can pick a template and toss something up on the web. And everyone likes things that are free, right? Perhaps, but you also get what you pay for.
The concept of a free CMS is a bit misleading. Yes, it’s true that open-source code is developed by a community of people who offer it to users at no charge. But just because a technology is available doesn’t mean you’ll know what to do with it.
Suppose you get through the basic steps of getting a site up and running. Now what? Who do you turn to when you have a question? What happens when it’s time to update the source code? Free technologies don’t come with award-winning 24/7 customer service departments. Your likely options are suspect online documentation and Wikipedia. Not too comforting. How much time do you want to spend digging for answers? What’s that time worth to you?
Take the lack of help desk support a step further. Basic technical support is one thing; get hit by a virus or hacked, and you’re looking at a whole other set of problems. Security should be a primary concern for anyone carving out online real estate. Open source plug-ins can solve some security issues, but they’re not a guarantee. Worst case scenario, you get bugged, information is compromised, and the site comes crashing down. Again, who do you call? How much time do want to spend trying to fix the problem?
How about new functionality? With open-source systems you can find free plug-ins that add new capabilities to your site. But you’ll need someone to install them and hopefully understand them from a technical perspective. With Marketpath CMS, upgrades are included with your subscription and you receive them automatically – no hassle.
Take a few moments to consider the overall potential for frustration. If you’re a business owner, your focus needs to be building the company - and your website should be a strategic component of your plan to do so. You can’t afford to be bogged down in technical minutia. Marketpath’s on-demand, custom CMS eliminates these concerns so you make the most of your time, increase revenue, and reduce costs.
Financial Health FCU launches new website!
Financial Health FCU launched a new website to highlight their services and financial health tools.