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How To Set Up Facebook for Business

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Facebook has become very influential in our daily lives. If your company is currently not on Facebook it is time to make the shift! Why is it important? The average user spends 55 minutes on Facebook daily (Convince and Convert). Facebook is important for customer interaction and new customer acquisition. Here is how to set it up for your business.
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Responsive Web Design & Social Marketing Elevate Indianapolis Cleaning Business

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Accent Maid Service is a professional cleaning service that has been around since 1982.  They offer home cleaning, condo and apartment cleaning, corporate housing cleaning, and commercial office cleaning. With a small team, Accent Maid creates a more personalized cleaning experience for the customer.  Accent Maid uses the best products including eco-friendly and green products. 
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How to Effectively Market for Local Businesses

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Have a local business? A small business? It might be a difficult decision to decide whether to do more online or offline marketing - online being website marketing and social media and other outlets, offline being mailers, newspaper ads, etc. On average, before a consumer will convert with a business, they will find information about your company seven times
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Facebook Eliminates Organic Reach

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What Does This Mean for Your Social Marketing Strategy?

In November 2014, Facebook announced that beginning in January 2015 they would be killing the organic reach for business page posts in user’s newsfeeds, meaning businesses cannot offer promotional deals via a post for their business such as:

“Huge sale on Mother’s Day bouquets! Use the code FacebookMOM for an additional 15% off.”

Posts like this will no longer show up on an individual’s newsfeed. Instead, the business will have to pay to advertise on the site to show up as promotional. While this is good for the every day user who was tired of ads, what does this mean for your small business and your social marketing strategy?

Facebook is unclear about what their algorithm will consider “overly promotional”, so a few months of data will be necessary to completely determine the impact of this change; however, businesses are already reporting a significant decline in their organic reach, some up to as much as 75-90%.

A few ideas to consider to adding to your social marketing strategy in light of this Facebook change:

  1. Add social relationships and interactions to your own website. Write blogs that your users are interested and want to share. Encourage a direct relationship with your customer because their organic reach can be far more powerful than businesses ever could.
     
  2. Don’t make Facebook the center of your businesses marketing strategy and interaction with your customers. Encourage them to sign up for newsletters to stay in contact with your business. Newsletters delivered by email are served 90% of the time while Facebook posts are served 2% of the time. Fostering a relationship via newsletter is going to be much more effective in the long run than relying on social marketing.  

Facebook killing organic reach is going to be unfortunate and costly for businesses, so reconsider your 2015-2016 social marketing strategy in order to maximize the effectiveness of both your website and your social media for your customers.

Source:

http://blogs.forrester.com/nate_elliott/14-11-17-facebook_has_finally_killed_organic_reach_what_should_marketers_do_next
 

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What are the Right Social Media Networks for Your Business?

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How does a business choose the right social media platforms? Facebook, LinkedIn, and Twitter have been around for several years now. Pinterest and Instagram are gaining traction. But many businesses are still trying to figure out ways to leverage the technologies.

Social Marketing and Content Marketing StrategyThe first step in choosing the right social media platforms for your business is to identify your goals. Consider why you want to use a particular network. Do you want to increase customer engagement? Is your primary focus establishing an audience? Maybe it all comes down to sales? Take some time to work through the reasons your business could benefit from launching into social media.

After you’ve determined the triggers for your social strategy, you can then establish a process to reach those goals. Social media for businesses requires a plan to succeed, and that plan needs to be driven by content marketing. Regardless of the social channel, you need to determine what content provides value to your prospects and customers, while adding credibility to your business. You need time to build an audience, followed by studying analytics to determine ways to improve the plan.

Strategy in place, you can move on to choosing platforms. Below are some of the most prominent social marketing channels:

  1. Facebook – Whether it’s perfect for your business might be irrelevant. Facebook is the biggest network so your organization probably needs to have a presence, especially if your business is consumer focused. Internally, you must determine how to best leverage the system, and at what level.
     
  2. Twitter – Twitter moves quickly, so your audience will determine how effective it can be for your strategy. In terms of ease of use and efficiency, however, Twitter can’t be beat.  If your business has a lot going on (news, new products, events or promotions) Twitter is also a great way to communicate on a daily basis. Finally, Twitter is a great way to leverage a strong content marketing strategy, attracting new audience members to your blog, case studies, white papers, videos, etc.
     
  3. LinkedIn – All businesses need to establish a presence on LinkedIn. Professional relationships form the heart of this network. As a result, it’s the most business-to business (B2B) focused of the social networks. If you sell to other businesses (B2B), you should be on LinkedIn.
     
  4. YouTube – Video, along with blog content, is rapidly becoming the backbone of any content marketing strategy. In today’s business environment, an impactful one to two-minute video clip can deliver exciting results. If you have content that is conducive to video, you should develop a YouTube strategy.
     
  5. Google+ -- Though it’s still gaining audience, Google’s social network is important for one key reason: search engine rankings. Because of Google’s importance in how anyone finds your business, I’d suggest having both a personal and business Google+ page.  If the type of business you’re in is impacted strongly by “reviews” – such as a restaurant, having a Google+ presence will be even more important.
     
  6. Pinterest – Pinterest is getting a reputation as the social network for housewives, but it can be useful if your business features a strong visual component. Pinterest, for example, may be useful if you want to promote a wall of products. Do your products visually sell themselves? Are influencers such as designers or decorators involved in your business (remodeling, furniture, home products, art, etc.)? If so, then Pinterest may be a great way to visually promote your products and brand.
     
  7. Instagram – The photo-sharing network has become the go-to place for creating a visual diary. That alone doesn’t make it that valuable for business. But the recent roll-out of the platform’s short video capabilities adds a new level of applicability. Another short video network, Vine, was beginning to grab hold, so it will be interesting to see how the two battle it out for that segment. Instagram can also offer similar benefits as Pinterest for businesses with visual products or services.

Still not sure what the best social media channels are for your company? Marketpath can help you build an online marketing strategy to capitalize on these exciting technologies.

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