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Digital Marketing Strategy

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Venture Logistics Launches New Business & New Website!

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Venture Logistics launched a new website to highlight the merger of TransCorr and Venture Logistics, support their growth in the Midwest, Southeast and East Coast, and position the new organization as a leader in Premier Trucking Services.
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Minimum Viable Website Marketing for a Small Business

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Small businesses have an especially difficult time providing their products and services while simultaneously marketing them. Day to day fires and calls to arms pull you away from important promotional activities that are the fuel for future business opportunities. 
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How to Effectively Market for Local Businesses

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Have a local business? A small business? It might be a difficult decision to decide whether to do more online or offline marketing - online being website marketing and social media and other outlets, offline being mailers, newspaper ads, etc. On average, before a consumer will convert with a business, they will find information about your company seven times
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57 Channels (and Nothin' On)

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There's an enormous amount of content on the web that's interesting, educational, and entertaining and this makes it very difficult to capture attention but it doesn't mean we should stop trying.
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Seth Godin for President!

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As Seth Godin points out in his candidacy announcement, today's marketers (and politicians) should connect with people based on relevant, meaningful content to better engage and form lasting relationships.
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Ten (10) Questions to Determine if You Need a New Website

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So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it.
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Mobilegeddon Is Here – Are You Still Ignoring It?

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We have been warning clients and prospects for months now that Google’s April “Mobilegeddon” update would seriously impact their position in Google’s search results. See the articles below for details:
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Facebook Eliminates Organic Reach

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What Does This Mean for Your Social Marketing Strategy?

In November 2014, Facebook announced that beginning in January 2015 they would be killing the organic reach for business page posts in user’s newsfeeds, meaning businesses cannot offer promotional deals via a post for their business such as:

“Huge sale on Mother’s Day bouquets! Use the code FacebookMOM for an additional 15% off.”

Posts like this will no longer show up on an individual’s newsfeed. Instead, the business will have to pay to advertise on the site to show up as promotional. While this is good for the every day user who was tired of ads, what does this mean for your small business and your social marketing strategy?

Facebook is unclear about what their algorithm will consider “overly promotional”, so a few months of data will be necessary to completely determine the impact of this change; however, businesses are already reporting a significant decline in their organic reach, some up to as much as 75-90%.

A few ideas to consider to adding to your social marketing strategy in light of this Facebook change:

  1. Add social relationships and interactions to your own website. Write blogs that your users are interested and want to share. Encourage a direct relationship with your customer because their organic reach can be far more powerful than businesses ever could.
     
  2. Don’t make Facebook the center of your businesses marketing strategy and interaction with your customers. Encourage them to sign up for newsletters to stay in contact with your business. Newsletters delivered by email are served 90% of the time while Facebook posts are served 2% of the time. Fostering a relationship via newsletter is going to be much more effective in the long run than relying on social marketing.  

Facebook killing organic reach is going to be unfortunate and costly for businesses, so reconsider your 2015-2016 social marketing strategy in order to maximize the effectiveness of both your website and your social media for your customers.

Source:

http://blogs.forrester.com/nate_elliott/14-11-17-facebook_has_finally_killed_organic_reach_what_should_marketers_do_next
 

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