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Digital Marketing Strategy

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Marketing Stat of the Month: Blogs vs. Ads

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Did you know 70% of consumers learn about a company through their blog rather than ads
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Calls To Action You Should Try on Your Website

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There are a number of different types of calls to action, but below are some of what we consider the most effective and why you should implement them on your website.
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On-Page Search Engine Optimization (SEO): Elements that Impact Results

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There are certain SEO elements that Impact Results. The following SEO elements should be considered to optimize the page:
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Marketing Stat of the Month: Paid Search Results vs. Organic Search (SEO) Listings

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Did you know 70-80% of people ignore paid search results, skipping past them to the organic search listings? What are the implications for your SEO and digital strategy?
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7 Ways to Drive Results With Your Website, Print, and Email Marketing [Lunch & Learn]

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Join Delivra, The Jackson Group and Marketpath on Tuesday, June 20th for lunch, networking, and an opportunity to review best practices to increase your client engagement utilizing your website, print and email marketing campaigns.
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Bridge Fabrication Expert Launches New Website

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Wabash Steel needed a new site that clearly highlighted the company’s bridge fabrication experience and service offerings along with their culture. After meeting with the Wabash Steel team, Marketpath was able to identify core features that would improve their online presence and create future opportunities to attract new business.
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Sheet Metal Fabrication Expert Launches New Site

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Marketpath worked with Campbell Ventilation to create a simple and easy to manage website.
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6 Ways Buying a Website is Like Buying a House

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Often there is a lot of question around the cost of a website, what investment a person should expect, and what is right or wrong when buying a website, which is why I’d like to give you a real-life comparison of why buying a website is a lot like buying a house.
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Blogging - Is it worth it?

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As a small business, companies worry about having the time to create successful blog content. They also worry about the frequency of blogging. While the fears our clients have are legitimate concerns, the positives of blogging far outweigh the negatives. I am here to share a few statistics that will convince you that blogging is a necessity for your website.
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EquiTeam Launches Commercial Construction Website

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Working closely together, Marketpath and EquiTeam developed a plan for the new website that included a number of key features.
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