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6 Ways Buying a Website is Like Buying a House

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Often there is a lot of question around the cost of a website, what investment a person should expect, and what is right or wrong when buying a website, which is why I’d like to give you a real-life comparison of why buying a website is a lot like buying a house.
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A Simplified Explanation of Search Engine Optimization (SEO)

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Many business owners aren’t marketing experts, so they often only have a basic understanding of website optimization. When talking with them, I often try to give a quick overview of what SEO is and some of the main factors that can positively impact search results.
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Proprietary vs. Open Source CMS: Part 3 of 3

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Like open-source, there are many different proprietary CMS software, but the key factor is being comfortable with the company behind them. They must have the expertise to not only keep your website running, but be able to invest in the continual improvement of their product.
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Proprietary vs. Open Source CMS: Part 2 of 3

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In the previous article, I laid out for you what open source CMS and proprietary CMS software is. In this article, we'll get further in depth into open source CMS detailing the benefits and drawbacks of the system. 
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Proprietary vs. Open Source CMS: Part 1 of 3

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There are hundreds of content management platforms available divided into proprietary and open sourced software. So the question arises, what do you choose? Let’s take a look at the pros and cons of each so you can decide what is best for your business.
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CIO Review Names Marketpath CMS one of Top Content Management Systems

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Marketpath is honored to have Marketpath CMS named as one of the industry’s Top Web Content Management Systems by CIOReview Magazine. Last month, CIO Review selected Marketpath as one of their 20 Most Promising Web Content Management Solution Providers.
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Venture Logistics Launches New Business & New Website!

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Venture Logistics launched a new website to highlight the merger of TransCorr and Venture Logistics, support their growth in the Midwest, Southeast and East Coast, and position the new organization as a leader in Premier Trucking Services.
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Ten (10) Questions to Determine if You Need a New Website

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So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it.
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Why Your Business Should Select Marketpath CMS for Web Content Management & Marketing

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Is your website successful? Does your site support your brand, drive business growth, and bring in sales Marketpath (Indianapolis Web Design, Development & Content Management)leads? If not, it’s time to consider upgrading your business website. In the age of technology an informative, appealing, and accessible website has a direct correlation to business growth and credibility.

Marketpath CMS is the web content management and content marketing solution that can convert your website from a static billboard into a valuable marketing tool that can drive business growth. Here are just a few of the reasons why your business should choose Marketpath CMS:

Great Tool Set-

Marketpath CMS provides the perfect toolset to manage your website updates and content marketing. Our software gives your business a stress-free way to manage and update your site even for non-technical people. All updates and additions to the site happen in one place, via the web! Whether one is updating text copy, adding images or videos to a gallery, or creating calendar events, Marketpath CMS does it all! Businesses have the ability to create event registration pages, to build surveys and web forms via our form builder, to work with SEO tools, to create and publish blogs, and more. With Marketpath CMS’s breadth of tools and ease, it makes confusing and tricky website marketing effortless!

Support-

Selecting Marketpath CMS means you’ve chosen one of the easiest and highest rated content management systems available today – one that is currently used by hundreds of other large and small businesses. But that’s not all; you’ll all receive the constant support of the Marketpath team. With your Marketpath CMS subscription, you’ll receive unlimited support for all your website and content management needs. You can call or email at any time and we’ll be eager to help with any questions or needs. Need help uploading a case study or document for the first time? We can walk you through it. Forgot how to add a video? We’ll help you out. But it isn’t only technical support Marketpath can provide. We’re also available to provide marketing assistance and guidance when desired. Need advice on creating a landing page or on how to optimize a new page for search? Just ask and we’ll gladly provide marketing advice. For many small businesses, with limited technical or marketing resources, Marketpath can be a valuable partner that supports your internal team. One of our strengths is our availability and dedication to our customers.

Website Monitoring and Hosting-

In addition to our support, Marketpath meets all your website monitoring and hosting needs. We track your site to make sure it is up and running and our alerted if any issues arise. We also monitor your website to ensure it is always working at an acceptable speed, so that your users have a positive experience. As a small business it can be difficult to have enough technical resources that have both the time and experience to handle your growing website needs. When you work with Marketpath, you won’t need any internal technical support - Marketpath manages it all.

Automatic Upgrades-

With Marketpath CMS your business doesn’t have to worry about keeping up with the latest technology trends and changes. We’ll add new functionality (new tools, enhancements, etc.) at least every quarter to your software. Your website will never get outdated technically because the Marketpath team works with evolving technology, constantly building it into our software, to improve your digital marketing capabilities. Any new functionalities or technology are automatically made available to your company, so you won’t have to worry about it. That's the benefit of Marketpath CMS's Software as a Servive (SaaS) or On-Demand platform.

Indianapolis Web & Digital Marketing Services (Marketpath,Inc.)Web/Digital Marketing Services-

Marketpath not only gives you a great software toolset and support, but also becomes your partner and expert in digital marketing strategy. Regardless of your online marketing needs, Marketpath is there to work with you. With expertise in web design (including responsive websites) and website development, content marketing, site optimization (SEO), and social marketing, the Marketpath team is there to give your business the online presence it needs.

Let us know how we can help your business or non profit or see how we helped other organizations like yours by visiting our website case studies or website projects sections.

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8 Reasons to Have a Responsive Web Design (Infographic)

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Marketpath Blog: 8 Reasons to Have a Responsive Web Design: With the growth of mobile devices, it is essential that your website is mobile friendly. The growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.
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