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Entries by Kevin Kennedy

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2016 Digital Marketing Checklist

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As you’re finally getting over your holiday hangover and becoming excited about a successful and prosperous 2016, it's a good time to take a step back and make sure you have all of our ducks in a row regarding our organization's digital marketing plans and strategy.
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Thank You Veterans

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Thanks to all of our Veterans, the men and women who have served this great country and sacrificed to give us the freedoms we sometimes take for granted, but should always cherish. And thanks to the families of Veterans who have also sacrificed in so many ways. Finally, thanks to all the men and women who are currently in our armed forces. We greatly appreciate what you do and have done for us.
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Ten (10) Questions to Determine if You Need a New Website

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So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it.
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Mobilegeddon Is Here – Are You Still Ignoring It?

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We have been warning clients and prospects for months now that Google’s April “Mobilegeddon” update would seriously impact their position in Google’s search results. See the articles below for details:
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Google to Penalize Non-Mobile Sites Starting in April

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Google announced that effective April 21, 2015, it will update its search algorithm so that mobile sites will rank higher than non-mobile sites in search results. If your site isn't "Responsive" yet - what are you waiting for?
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8 Reasons to Have a Responsive Web Design (Infographic)

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Marketpath Blog: 8 Reasons to Have a Responsive Web Design: With the growth of mobile devices, it is essential that your website is mobile friendly. The growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.
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Stenz Construction Launches Responsive Website

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Stenz Construction Corporation launched a new website this week to support their growth and to further position their organization as a leader in Indianapolis Construction Services.

Stenz Construction Selects Marketpath for Web Design and Web Content ManagementStenz is a full-service general contractor, construction manager and real estate services firm, headquartered in Downtown Indianapolis.  Since their founding in 1973, Stenz has built an impressive resume of work throughout the Midwest and across a variety of project types; ranging from interior remodels to complex high-rise construction, and demanding historic renovation and adaptive reuse projects. Stenz's mission is to deliver quality, innovative and cost effective solutions to their partners and clients. 

Beau Ansty, Director of Asset Management for Stenz, feels that the new site is a dramatic improvement over the company’s previous website and that it does a much better job communicating the organization’s heritage, expertise and capabilities.

“We have enjoyed working with Marketpath on the complete redesign of our website. Their expertise on the aesthetic and content strategy has been invaluable", said Mr. Ansty.

The new website, designed and developed by Marketpath, Inc. is structured around Stenz's construction services (general contracting, construction management, real estate services), while also hi-lighting their expertise with specific types of construction projects, including commercial, residential, historic, multi-family, retail, education, religious, and healthcare construction projects. One of the main areas of the new site is the Stenz Project Gallery, which features large, beautiful photography of various Stenz construction projects, showcasing the craftsmanship on display in many of Indianapolis' most significant landmarks worked on by Stenz.

Indianapolis Responsive Website Design (by Marketpath)The new site also features the Building Traditions Blog, which will provide information about significant construction projects around the state of Indiana, as well as best practices regarding general contracting, construction management, and historic building renovations and urban infill projects. The site was also developed with search optimization (SEO) in mind, so that Stenzcorp.com receives greater visibility within Central Indiana for their general contracting and construction services. The new site was developed using a responsive (mobile-friendly) web design framework, so that mobile users (phone, tablet, etc.) will have the best possible experience when viewing the site and interacting with Stenz Construction.

Finally, Marketpath worked closely with the Stenz team to develop an ongoing content marketing strategy focused creating credibility for the organization and greater online visibility. The content plan leverages the new Building Traditions Blog, to highlight the company’s expertise, while also leveraging visual content through multiple project galleries that feature imagery from Indianapolis area construction projects to hi-light Stenz's quality work. Content syndication via social channels (Facebook, LinkedIn, Google Plus) are also part of the plan. And because Marketpath CMS (website content management) is very easy to use, ongoing site updates and content marketing should be easy to accomplish for Stenz's internal staff.

Learn More

To learn more about Stenz Construction Company, visit their new site at www.Stenzcorp.com and to learn more about Marketpath, visit www.marketpath.com. If you'd like to view additional responsive web designs and sites, visit our Mobile Website Project Gallery.

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Marketpath Is Hiring - Outside Sales Rep Needed!

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Indianapolis based Marketpath, Inc., a leader in website marketing and technology, is looking to hire an Outside Sales Representative.
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Marketpath is Hiring - Website Designer

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Web Design and Development Careers (Indianapolis)We are seeking an experienced, full-time Website Designer to join our Indianapolis, Indiana team. If you are interested in applying for our Website UX/UI Designer position or in learning more about a career in web design and development and marketing technology solutions click here.

Or if you'd like to learn more about Marketpath, Inc., view our About Marketpath page. Contact us now if you'd like to join an innovative and growing marketing technology firm.




 

 

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The Peters Group Re-Brands and Launches New Responsive Website

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The Peters Group, formerly known as Affordable Sprinklers LLC, launched a new website this week, to support their company rebranding and digital marketing initiatives.

The Peters Group Selects Marketpath for Web Design and Web Content ManagementA locally owned family business that has been active in Indianapolis for over 10 years, The Peters Group is a leader in Indianapolis irrigation and lawn care, landscaping, and outdoor lighting services. Chris Peters, the founder and president of The Peters Group, feels that the new site is a dramatic improvement over the company’s previous website and that it does a much better job communicating the organization’s strengths and capabilities  - to create and maintain beautiful and livable yards, lawns and outdoor living areas.

“I give Marketpath an A+ grade on their web design, development and marketing work. They helped to re-brand our company and also helped is develop an ongoing content marketing plan to showcase our leadership and expertise in irrigation and lawn care, landscaping, and outdoor lighting.”

The new site, designed and developed by Marketpath, Inc. is structured around The Peter’s Groups’ main service offerings:

Indianapolis Responsive Website Design (by Marketpath)The new site also features The Perfect Lawn Blog, which will provide home owners with tips and insight into lawn care, eco-friendly best practices, and ideas to help families get the most out of their yards and outdoor living spaces. The site was also developed with search optimization (SEO) in mind, so that The Peters Group receives greater visibility within Central Indiana for their irrigation, landscaping and outdoor lighting services. The new site was developed using a responsive (mobile-friendly) design framework, so that mobile users (phone, tablet, etc.) will have the best possible experience when viewing the site and interacting with the new Peters Group brand.

Finally, Marketpath worked closely with The Peters Group team to develop an ongoing content marketing strategy focused creating credibility for the organization and greater online visibility. The content plan leverages the new The Perfect Lawn Blog to highlight the company’s expertise, while also leveraging both written and visual content through multiple project galleries that feature imagery from Indianapolis area homes. Content syndication via new social channels (Facebook, Twitter) are also part of the plan. And because Marketpath CMS (website content management) is very easy to use, ongoing site updates and content marketing should be easy to accomplish for The Peters Group’s small internal staff.

Learn More

To learn more about The Peters Group, visit their new site at www.thepetersgroupllc.com and to learn more about Marketpath, visit www.marketpath.com. If you'd like to view additional responsive web designs and sites, visit our Mobile Website Project Gallery.

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