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Entries by Kevin Kennedy

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Marketpath Introduces Free SSL Certificates for CMS Users

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All websites utilizing the New Marketpath CMS will now receive free SSL certificates. But what is SSL and why does it matter? SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser.
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Marketing Stat of the Month: Paid Search Results vs. Organic Search (SEO) Listings

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Did you know 70-80% of people ignore paid search results, skipping past them to the organic search listings? What are the implications for your SEO and digital strategy?
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Children's TherAplay #HorsePower500 Supports Kids with Special Needs

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We had the privilege to attend the event and see IndyCar drivers face off (with their TherAplay Kiddo partners) in an adaptive tricycle race to raise funds and awareness for equine-assisted physical and occupational therapies at Children's TherAplay. Thanks to all the drivers that came out to support such a wonderful cause and thanks to TherAplay for all you do. And keep an eye out for the new Children’s TherAplay Foundation website, which will launch in the next few months!
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Top Blog Posts of 2016

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As the end of 2016 approaches, we’re looking back at some of our most memorable, interesting, and useful blog posts related to web design and development, SEO, social and content marketing. The following is a list of our top 11 most popular articles of the past year from our Digital Marketing Insights blog.
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Happy Veterans Day - Thanks You Veterans

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God bless all those who serve, and who have served, for your sacrifices and for our freedom. Below are a few tribute videos we thought you might like.
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Why Keyword Research is (Still) Critical to Your Website’s Success

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Despite what you may have heard, Keyword research should still be a prerequisite or component of any search optimization (SEO) planning or website design and development project. Then why, you might ask, have I read so many headlines like:“keywords are dead?”
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Why Blog? Statistics Show the Benefits

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Debating whether blogging makes sense for your business? Read the stats. Many show why blogging is one of the most effective content marketing strategies in use today.
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Best Practices for Effective Content Marketing

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Most marketers agree that content marketing is very difficult to do well, especially for small businesses with limited people and resources. To help I’ve put together a list of guidelines or best practices for effective content marketing.
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A Simplified Explanation of Search Engine Optimization (SEO)

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Many business owners aren’t marketing experts, so they often only have a basic understanding of website optimization. When talking with them, I often try to give a quick overview of what SEO is and some of the main factors that can positively impact search results.
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CIO Review Names Marketpath CMS one of Top Content Management Systems

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Marketpath is honored to have Marketpath CMS named as one of the industry’s Top Web Content Management Systems by CIOReview Magazine. Last month, CIO Review selected Marketpath as one of their 20 Most Promising Web Content Management Solution Providers.
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