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Entries by Emily Oskay

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Calls To Action You Should Try on Your Website

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There are a number of different types of calls to action, but below are some of what we consider the most effective and why you should implement them on your website.
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6 Ways Buying a Website is Like Buying a House

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Often there is a lot of question around the cost of a website, what investment a person should expect, and what is right or wrong when buying a website, which is why I’d like to give you a real-life comparison of why buying a website is a lot like buying a house.
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What You Can Learn from Bounce Rate & How to Improve It

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Bounce rate importance depends on the goals of your website. For some, bounce rate is key to website conversion. For others, bounce rate isn’t as relevant to website success. However, taking some measures can help your company improve their bounce rate and overall website success.
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Why You Need a Mobile Website - 7 Surprising Statistics (Infographic)

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In April of 2015, Google announced that it would use mobile friendly sites as a ranking signal. It labeled sites as “mobile-friendly”. This pushed nearly 85% of all websites to a responsive design. View our 7 surprising statistics. Infographic included.
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5 Ways to Anger Your Visitors

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On average, you have 2-3 seconds to grab the attention of your website visitor and pull them into your website before they go looking elsewhere. Therefore you want your site to look as nice, perform quickly, and grab the viewer’s attention all within milliseconds. The worst thing you can do is anger or frustrate your website visitors.
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How To Use Google Analytics: The Basics

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Google Analytics is a powerful tool in helping you understand what people are accessing on your website. It can help drive the content and strategy for your website and overall marketing when you know exactly what the consumer wants. It can also point out flaws in a website if you notice users are never getting to the destination you want: conversion. But how the heck do you even access that data??
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Proprietary vs. Open Source CMS: Part 3 of 3

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Like open-source, there are many different proprietary CMS software, but the key factor is being comfortable with the company behind them. They must have the expertise to not only keep your website running, but be able to invest in the continual improvement of their product.
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Proprietary vs. Open Source CMS: Part 2 of 3

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In the previous article, I laid out for you what open source CMS and proprietary CMS software is. In this article, we'll get further in depth into open source CMS detailing the benefits and drawbacks of the system. 
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Proprietary vs. Open Source CMS: Part 1 of 3

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There are hundreds of content management platforms available divided into proprietary and open sourced software. So the question arises, what do you choose? Let’s take a look at the pros and cons of each so you can decide what is best for your business.
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Images for the Web 101

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If a picture is worth a thousand words, you want to be displaying the sharpest, cleanest and best images to represent your business on your website. Graphics can transform an otherwise bland site into a striking and powerful communication channel for your brand. 
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