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Indianapolis Premier Event Venue Launches Redesigned Website

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The historic Indiana Roof Ballroom has been an important part of downtown Indianapolis since 1927 when it first opened its doors. Located above the Indiana Repertory Theatre, it has hosted famous performers, big band dances, fundraisers, weddings and special events for nearly a century.
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Marketpath Introduces Free SSL Certificates for CMS Users

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All websites utilizing the New Marketpath CMS will now receive free SSL certificates. But what is SSL and why does it matter? SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser.
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Marketing Stat of the Month: Blogs vs. Ads

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Did you know 70% of consumers learn about a company through their blog rather than ads
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Calls To Action You Should Try on Your Website

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There are a number of different types of calls to action, but below are some of what we consider the most effective and why you should implement them on your website.
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5 Beginner Tips for Hosting a Webinar

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Webinars can be an intimidating marketing tool especially if you are not 100% comfortable with the topic or speaking to a large audience. One benefit is that a great webinar has the ability to connect companies with people. These connections can lead to conversations with new prospective clients which could potentially drive sales. The more comfortable you become with webinars the more fun you can have with them!
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On-Page Search Engine Optimization (SEO): Elements that Impact Results

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There are certain SEO elements that Impact Results. The following SEO elements should be considered to optimize the page:
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Marketing Stat of the Month: Paid Search Results vs. Organic Search (SEO) Listings

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Did you know 70-80% of people ignore paid search results, skipping past them to the organic search listings? What are the implications for your SEO and digital strategy?
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7 Ways to Drive Results With Your Website, Print, and Email Marketing [Lunch & Learn]

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Join Delivra, The Jackson Group and Marketpath on Tuesday, June 20th for lunch, networking, and an opportunity to review best practices to increase your client engagement utilizing your website, print and email marketing campaigns.
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Bridge Fabrication Expert Launches New Website

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Wabash Steel needed a new site that clearly highlighted the company’s bridge fabrication experience and service offerings along with their culture. After meeting with the Wabash Steel team, Marketpath was able to identify core features that would improve their online presence and create future opportunities to attract new business.
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Children's TherAplay #HorsePower500 Supports Kids with Special Needs

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We had the privilege to attend the event and see IndyCar drivers face off (with their TherAplay Kiddo partners) in an adaptive tricycle race to raise funds and awareness for equine-assisted physical and occupational therapies at Children's TherAplay. Thanks to all the drivers that came out to support such a wonderful cause and thanks to TherAplay for all you do. And keep an eye out for the new Children’s TherAplay Foundation website, which will launch in the next few months!
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