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How To Use Google Analytics: The Basics

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Google Analytics is a powerful tool in helping you understand what people are accessing on your website. It can help drive the content and strategy for your website and overall marketing when you know exactly what the consumer wants. It can also point out flaws in a website if you notice users are never getting to the destination you want: conversion. But how the heck do you even access that data??
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Five Lazy Social Media Habits and Ways to Avoid Them

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Most small companies do not have a dedicated social media manager. Employees typically have other responsibilities than posting to their company’s social media sites. When taking on a social media role, you quickly realize how easy it is to run out of new and refreshing content so you fall into lazy habits.
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Why Blog? Statistics Show the Benefits

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Debating whether blogging makes sense for your business? Read the stats. Many show why blogging is one of the most effective content marketing strategies in use today.
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5 Easy Ways to Speed up Your Website without calling Your Developer

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The speed at which your site loads for end users is enormously important. And it’s not just that Google thinks it’s important, it’s that your visitors think it’s important. Make them wait around too long and your traffic will drop like a rock, if you have any to begin with. Here are a few simple tricks you can use to improve site speed without calling a developer.
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Search Optimization(SEO) Trends for 2016

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Techies from around the globe visited New Orleans to attend the Collision Conference this past Spring.  The conference consisted of 11,000 attendees, 200 world-class speakers across 5 stages that touched on Design, Marketing, Development, and Technology.
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Best Practices for Effective Content Marketing

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Most marketers agree that content marketing is very difficult to do well, especially for small businesses with limited people and resources. To help I’ve put together a list of guidelines or best practices for effective content marketing.
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