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How To Set up a LinkedIn Business Page

LinkedIn is essential for a company. It is a great platform to showcase services and industry related news. LinkedIn is a great place for a company to post jobs and company updates. It is a great way to connect with current and former employees. Here is a step by step guide to set your business page up.

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Why You Need a Mobile Website - 7 Surprising Statistics (Infographic)

In April of 2015, Google announced that it would use mobile friendly sites as a ranking signal. It labeled sites as “mobile-friendly”. This pushed nearly 85% of all websites to a responsive design. View our 7 surprising statistics. Infographic included.

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How To Set Up Facebook for Business

Facebook has become very influential in our daily lives. If your company is currently not on Facebook it is time to make the shift! Why is it important? The average user spends 55 minutes on Facebook daily (Convince and Convert). Facebook is important for customer interaction and new customer acquisition. Here is how to set it up for your business.

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How To Set Up Google+ For Business

If you have never set up social sites for a company it can seem daunting. How horrible it would be if you set up something incorrectly!! Or so you think… I am here to show you that it isn’t that difficult or terrifying to set up your company’s social pages! The most important and beneficial social site for a company is Google Plus.

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5 Ways to Anger Your Visitors

On average, you have 2-3 seconds to grab the attention of your website visitor and pull them into your website before they go looking elsewhere. Therefore you want your site to look as nice, perform quickly, and grab the viewer’s attention all within milliseconds. The worst thing you can do is anger or frustrate your website visitors.

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How to Tackle Negative Reviews on Social Media

There are many channels customers can use to interact with your business on social media. As a business you need to be prepared for the positive and negative reviews as well as communicating with clients through social media.

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4 Tips for Making Better Support Tickets

The world is not a perfect place. Things do not always go according to plan, and sometimes things fall short of expectations or simply fail. This is just as true in software development as in life. When software fails or fails to meet expectations, that is often where the often dreaded support ticket is called upon to rectify the situation.

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How To Use Google Analytics: The Basics

Google Analytics is a powerful tool in helping you understand what people are accessing on your website. It can help drive the content and strategy for your website and overall marketing when you know exactly what the consumer wants. It can also point out flaws in a website if you notice users are never getting to the destination you want: conversion. But how the heck do you even access that data??

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Five Lazy Social Media Habits and Ways to Avoid Them

Most small companies do not have a dedicated social media manager. Employees typically have other responsibilities than posting to their company’s social media sites. When taking on a social media role, you quickly realize how easy it is to run out of new and refreshing content so you fall into lazy habits.

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Why Blog? Statistics Show the Benefits

Debating whether blogging makes sense for your business? Read the stats. Many show why blogging is one of the most effective content marketing strategies in use today.

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5 Easy Ways to Speed up Your Website without calling Your Developer

The speed at which your site loads for end users is enormously important. And it’s not just that Google thinks it’s important, it’s that your visitors think it’s important. Make them wait around too long and your traffic will drop like a rock, if you have any to begin with. Here are a few simple tricks you can use to improve site speed without calling a developer.

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Search Optimization(SEO) Trends for 2016

Techies from around the globe visited New Orleans to attend the Collision Conference this past Spring.  The conference consisted of 11,000 attendees, 200 world-class speakers across 5 stages that touched on Design, Marketing, Development, and Technology.

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Best Practices for Effective Content Marketing

Most marketers agree that content marketing is very difficult to do well, especially for small businesses with limited people and resources. To help I’ve put together a list of guidelines or best practices for effective content marketing.

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The Ultimate Driver in Traffic: Search Engine Optimization

Search Engine Optimization is constantly evolving. It is critical to stay on top of trends and the latest algorithm updates. One way to stay informed is to track key statistics and learn from them.

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A Simplified Explanation of Search Engine Optimization (SEO)

Many business owners aren’t marketing experts, so they often only have a basic understanding of website optimization. When talking with them, I often try to give a quick overview of what SEO is and some of the main factors that can positively impact search results.

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The Habits of User Experience

A simple mistake with a flashing yellow turn signal results in insights into how habit plays a substantial role in website user experience.

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Anatomy of a Web Request

When you click on a link or type a website address into your browser's address field the invisible gears of the Internet get to work. When everything is working hunky dunky you probably give little thought to how it all works. But if you're like most people you become lost and helpless when a single piece of this massive orchestration fails. My goal is to help clear that up for you, at least a bit.

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Proprietary vs. Open Source CMS: Part 3 of 3

Like open-source, there are many different proprietary CMS software, but the key factor is being comfortable with the company behind them. They must have the expertise to not only keep your website running, but be able to invest in the continual improvement of their product.

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Proprietary vs. Open Source CMS: Part 2 of 3

In the previous article, I laid out for you what open source CMS and proprietary CMS software is. In this article, we'll get further in depth into open source CMS detailing the benefits and drawbacks of the system. 

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Proprietary vs. Open Source CMS: Part 1 of 3

There are hundreds of content management platforms available divided into proprietary and open sourced software. So the question arises, what do you choose? Let’s take a look at the pros and cons of each so you can decide what is best for your business.

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Welcome to Our New Website!

Welcome to our new website! We created a site that better fits our brand and helps our clients find information they need quickly.

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CIO Review Names Marketpath CMS one of Top Content Management Systems

Marketpath is honored to have Marketpath CMS named as one of the industry’s Top Web Content Management Systems by CIOReview Magazine. Last month, CIO Review selected Marketpath as one of their 20 Most Promising Web Content Management Solution Providers.

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2016 Digital Marketing Checklist

As you’re finally getting over your holiday hangover and becoming excited about a successful and prosperous 2016, it's a good time to take a step back and make sure you have all of our ducks in a row regarding our organization's digital marketing plans and strategy.

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Images for the Web 101

If a picture is worth a thousand words, you want to be displaying the sharpest, cleanest and best images to represent your business on your website. Graphics can transform an otherwise bland site into a striking and powerful communication channel for your brand. 

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Venture Logistics Launches New Business & New Website!

Venture Logistics launched a new website to highlight the merger of TransCorr and Venture Logistics, support their growth in the Midwest, Southeast and East Coast, and position the new organization as a leader in Premier Trucking Services.

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Responsive Web Design & Social Marketing Elevate Indianapolis Cleaning Business

Accent Maid Service is a professional cleaning service that has been around since 1982.  They offer home cleaning, condo and apartment cleaning, corporate housing cleaning, and commercial office cleaning. With a small team, Accent Maid creates a more personalized cleaning experience for the customer.  Accent Maid uses the best products including eco-friendly and green products. 

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Minimum Viable Website Marketing for a Small Business

Small businesses have an especially difficult time providing their products and services while simultaneously marketing them. Day to day fires and calls to arms pull you away from important promotional activities that are the fuel for future business opportunities. 

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10 Christmas Gifts for Designers and Developers

10 Christmas Gifts for Designers and Developers

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How to Effectively Market for Local Businesses

Have a local business? A small business? It might be a difficult decision to decide whether to do more online or offline marketing - online being website marketing and social media and other outlets, offline being mailers, newspaper ads, etc. On average, before a consumer will convert with a business, they will find information about your company seven times

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Thank You Veterans

Thanks to all of our Veterans, the men and women who have served this great country and sacrificed to give us the freedoms we sometimes take for granted, but should always cherish. And thanks to the families of Veterans who have also sacrificed in so many ways. Finally, thanks to all the men and women who are currently in our armed forces. We greatly appreciate what you do and have done for us.

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57 Channels (and Nothin' On)

There's an enormous amount of content on the web that's interesting, educational, and entertaining and this makes it very difficult to capture attention but it doesn't mean we should stop trying.

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Marketpath's Visibility, Engagement, and Conversion Funnel

Visibility, Engagement, and Conversion. These are the three pillars of effective website marketing I started writing about in 2008. A great deal has changed since then but the basic premise behind these has not. Let's dive into each and learn how building a fundamental understanding of each phase can help you become a better marketer.

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5 Blog Ideas to Kick off August

Kids are going back to school and family vacations (or "trips" as  my wife refers to them) are coming to an end. Maybe the content ideas have flowed freely for you this summer, but like many, I seem to step away from the mode of being a creative writer for my day job. It's not until the school year calendar kicks in that I tend to get back on track. And that's when the writer's block really begins to kick in.

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Why User Experience Matters for Small Business

For your small business, the way in which users experience your website is a critical factor for turning them into happy, paying customers. Big businesses already have a leg up with their strong brand awareness, loyalty, and of course, deep marketing pockets. While you may not be able to compete with their reach and spend you can compete with them by implementing a simple, intuitive user experience on your website.

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Seth Godin for President!

As Seth Godin points out in his candidacy announcement, today's marketers (and politicians) should connect with people based on relevant, meaningful content to better engage and form lasting relationships.

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Ten (10) Questions to Determine if You Need a New Website

So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it.

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Mobilegeddon Is Here – Are You Still Ignoring It?

We have been warning clients and prospects for months now that Google’s April “Mobilegeddon” update would seriously impact their position in Google’s search results. See the articles below for details:

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Google to Penalize Non-Mobile Sites Starting in April

Google announced that effective April 21, 2015, it will update its search algorithm so that mobile sites will rank higher than non-mobile sites in search results. If your site isn't "Responsive" yet - what are you waiting for?

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8 Reasons to Have a Responsive Web Design (Infographic)

Marketpath Blog: 8 Reasons to Have a Responsive Web Design: With the growth of mobile devices, it is essential that your website is mobile friendly. The growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.

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Marketpath Is Hiring - Outside Sales Rep Needed!

Indianapolis based Marketpath, Inc., a leader in website marketing and technology, is looking to hire an Outside Sales Representative.

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3 Responsive Website Frameworks to Consider in 2015

If you're not using a responsive framework to develop websites you should seriously consider changing course this year. Using a pre-built framework can save you time, help you avoid errors, and lead to a more thorough and better developed site. Here are three that we really like.

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Your 2015 Content Strategy

Now is the time to define your 2015 content strategy. Here are a few questions you should answer before the daily grind steals your time and attention.

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New Year Domain Check

Make sure you know who controls your domain so you don't lose it by mistake. This post discusses how to check and what to look for so you don't miss a renewal notice.

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The Elusive Reality of Effective Website Marketing

Improving website visibility requires more than a nice looking website. Most small businesses fail at driving traffic to their site and here's why.

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Credibility is Paramount for Small Business Websites

When discussing website strategy, everyone likes to discuss visibility and conversion, but for many small business websites, generating credibility may be the most important factor in your online success. Your website is the new yellow pages for any small business – it’s the first place any prospect will go when they want to learn more about your company and what you do.

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Website Magazine Names Marketpath One of Top Content Management Platforms

Marketpath is honored to have Marketpath CMS, our easy to use website content management system, named as one of the industry’s Top Content Management Platforms by Website Magazine. Last month, Website Magazine selected Marketpath CMS as one of their Top 50 Web Content Management Platforms (CMS), based on extensive evaluation criteria. 

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