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How To Use Google Analytics: The Basics

Google Analytics is a powerful tool in helping you understand what people are accessing on your website. It can help drive the content and strategy for your website and overall marketing when you know exactly what the consumer wants. It can also point out flaws in a website if you notice users are never getting to the destination you want: conversion. But how the heck do you even access that data??

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Five Lazy Social Media Habits and Ways to Avoid Them

Most small companies do not have a dedicated social media manager. Employees typically have other responsibilities than posting to their company’s social media sites. When taking on a social media role, you quickly realize how easy it is to run out of new and refreshing content so you fall into lazy habits.

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Why Blog? Statistics Show the Benefits

Debating whether blogging makes sense for your business? Read the stats. Many show why blogging is one of the most effective content marketing strategies in use today.

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5 Easy Ways to Speed up Your Website without calling Your Developer

The speed at which your site loads for end users is enormously important. And it’s not just that Google thinks it’s important, it’s that your visitors think it’s important. Make them wait around too long and your traffic will drop like a rock, if you have any to begin with. Here are a few simple tricks you can use to improve site speed without calling a developer.

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Search Optimization(SEO) Trends for 2016

Techies from around the globe visited New Orleans to attend the Collision Conference this past Spring.  The conference consisted of 11,000 attendees, 200 world-class speakers across 5 stages that touched on Design, Marketing, Development, and Technology.

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Best Practices for Effective Content Marketing

Most marketers agree that content marketing is very difficult to do well, especially for small businesses with limited people and resources. To help I’ve put together a list of guidelines or best practices for effective content marketing.

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The Ultimate Driver in Traffic: Search Engine Optimization

Search Engine Optimization is constantly evolving. It is critical to stay on top of trends and the latest algorithm updates. One way to stay informed is to track key statistics and learn from them.

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A Simplified Explanation of Search Engine Optimization (SEO)

Many business owners aren’t marketing experts, so they often only have a basic understanding of website optimization. When talking with them, I often try to give a quick overview of what SEO is and some of the main factors that can positively impact search results.

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The Habits of User Experience

A simple mistake with a flashing yellow turn signal results in insights into how habit plays a substantial role in website user experience.

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Anatomy of a Web Request

When you click on a link or type a website address into your browser's address field the invisible gears of the Internet get to work. When everything is working hunky dunky you probably give little thought to how it all works. But if you're like most people you become lost and helpless when a single piece of this massive orchestration fails. My goal is to help clear that up for you, at least a bit.

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Proprietary vs. Open Source CMS: Part 3 of 3

Like open-source, there are many different proprietary CMS software, but the key factor is being comfortable with the company behind them. They must have the expertise to not only keep your website running, but be able to invest in the continual improvement of their product.

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Proprietary vs. Open Source CMS: Part 2 of 3

In the previous article, I laid out for you what open source CMS and proprietary CMS software is. In this article, we'll get further in depth into open source CMS detailing the benefits and drawbacks of the system. 

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