Customer Relation Automation for Auto Dealers

Marketpath and DriveVelocity have formed an alliance to deliver a comprehensive internet marketing solution to automotive dealers nationally. The solution, branded “Customer Relation Automation,” seamlessly integrates a dealer’s website, campaign management, and CRM into a cost-effective and measureable solution to dramatically enhance the dealer’s communications and marketing results.

The primary function of Customer Relation Automation is to provide an integrated, multi-channel system for enhanced communication, marketing, and service for an auto dealership’s customers and prospects. The value of the DriveVelocity/Marketpath solution centers on our ability to improve both service and marketing at various touch points throughout the customer life-cycle, but can be broken down into three distinct value propositions: simplicity, affordability, and effectiveness.

Simplicity

In the current market, dealerships are forced to utilize multiple systems to manage their customer relationships and communication including: web content management systems, campaign management systems, email marketing systems, CRMs, lead management systems, survey tools, and dealer management systems, just to name a few. As no one vendor has the capabilities of more than two or three of these systems, a dealership is left with either very limited capabilities or very complex technical integration issues. The non-technical users (sales, service) are also forced to deal with so many different, in many cases, complex systems, with different looks and feels, that managing their business and customers becomes very inefficient. This results in many systems that are simply not being utilized, despite the fact, that standing alone, they may have positive attributes.

Customer Relation Automation dramatically reduces complexity, as two tightly integrated solutions, both built with usability in mind, replace the functionality of five or six different systems. This provides a significant win for both the dealership’s technical and business staff.

Affordability

For the same reason Customer Relation Automation brings simplicity and ease of use, it also brings a significant costs savings to dealerships. Because dealerships will now be able to replace anywhere from one to four vendors while offering similar or greater functionality, they can see significant savings of anywhere from 25-100% in software and subscription fees. And this is only half of the story. Dealerships should also see significant reductions in internal IS costs for maintenance and integrations, as they will no longer have to support so many systems that need to share and pass critical data.

Effectiveness

Simplicity and affordability would not be significant if Marketpath and DriveVelocity’s product didn’t meet the needs of the market. In this case, however, we believe we have also built a better mousetrap! Customer Relation Automation (CRA) drives value by automating certain processes, while proving visibility and accountability to others, at critical customer touch points, specifically personalized to the individual customer. By driving interactions and collecting data at those critical touch points, CRA provides dealers with enhanced metrics and understanding of their customers, employees, and ROI.