social

Content is King!

It is said that content is king. That is certainly the case with the current internet, as strong content drives success on websites, social media sites, and everywhere else. Compelling content adds credibility to your organization and brands, increasing the likelihood of conversions and leads, while also driving visibility and improving website search optimization.

What Makes Content Effective?

Content is strong or effective when it is relevant to your target audience (customers, prospects, etc.) and useful in some way. “Useful” is a very broad term however, as content can be helpful for researching a problem, informative for determining what product or service meets your needs, or simply entertaining. Valuable content, regardless of type (web page, blog post, video, case study, white paper, infographic, etc.) can also broaden the reach of your organization or message as people share it or syndicate it via their social channels and networks, promoting your expertise and extending your brand touchpoints beyond your website.
 

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Content Marketing Services


Whether we are designing a new website or building your social marketing presence, Marketpath will help you develop an ongoing content marketing plan that will that allow you to utilize your website for ongoing marketing, while connecting to your extended digital and social marketing strategy.

Blogging can take on many forms, but regardless of whether your blog centers on company news or industry best practices, blogging is one of the most effective content marketing initiatives available to you. Recent studies have shown that companies that blog average significantly higher website traffic and leads. As part of our services Marketpath will provide training on tagging, SEO and blogging best practices.

If your organization is short on marketing resources, Marketpath can provide copy writing services, as well as strategic content creation, including blog articles, web pages, case studies, project galleries, videos, white papers, and infographics. We can also provide social marketing services as part of your content syndication strategy.

Content Marketing Strategy

Whether we are designing a new website or building your social marketing presence, Marketpath will help you develop an ongoing content marketing plan that will that allow you to utilize your website for ongoing marketing, while connecting to your extended digital and social marketing strategy.

Blogging

Blogging can take on many forms, but regardless of whether your blog centers on company news or industry best practices, blogging is one of the most effective content marketing initiatives available to you. Recent studies have shown that companies that blog average significantly higher website traffic and leads. As part of our services Marketpath will provide training on tagging, SEO and blogging best practices.

Copy Writing & Content Creation

If your organization is short on marketing resources, Marketpath can provide copy writing services, as well as strategic content creation, including blog articles, web pages, case studies, project galleries, videos, white papers, and infographics. We can also provide social marketing services as part of your content syndication strategy.

Featured Content Marketing Projects

digital marketing insights

EquiTeam Launches Commercial Construction Website

Working closely together, Marketpath and EquiTeam developed a plan for the new website that included a number of key features.

What You Can Learn from Bounce Rate & How to Improve It

Bounce rate importance depends on the goals of your website. For some, bounce rate is key to website conversion. For others, bounce rate isn’t as relevant to website success. However, taking some measures can help your company improve their bounce rate and overall website success.

Credit Union Launches Website to Promote Member Financial Health

Financial Health Federal Credit Union (FHFCU) approached Marketpath about redesigning their website to promote who they are and what they do. As a credit union, they wanted to highlight the difference between credit unions and banks, while increasing their visibility and better communicating their unique services and value-adds to both customers and prospects.