Content Management
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Marketpath CMS Features
Marketpath CMS is a very robust platform that provides all of the capabilities you'd expect from a website content management system. These include the ability to edit text and pictures, add and delete pages, full site menu control without HTML knowledge, and an easy publishing process. Here are a few features that we feel set Marketpath CMS apart from the competition:
On-Demand, SaaS Model
| Mobile Websites
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Video Management Capability
| Form Builder
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Business Blogging
| Search Engine Optimization
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Global Content Area Management
| E-Commerce Simplicity
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Calendar & Event Management
| Photo & Video Gallery Manager
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WYSIWYG Editor
| Workflows & Security
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Micro-Sites & Landing Pages
| Versioning & Roll Backs
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Site Search
| Website Analytics
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The video management tool that is built within Marketpath CMS is available with every Marketpath CMS account. Quickly and easily upload your video and let Marketpath CMS worry about the rendering and conversion to the correct, web-friendly format. Once the rendering is complete, dropping a video onto a page is as simple as clicking three buttons. Oh, and don't worry about video slowing down your site load times - our videos are delivered via a content delivery network provided by Amazon. 
At the heart of any successful website is the ability to convert visitors to customers. Whether that conversion is allowing visitors to sign up for your email list, contact you directly, or request a demo of your product, a web collect form is a great way to to accomplish that. With Marketpath CMS's built in Form Builder, creating these data capture elements is simple and straightforward, ensuring that you can take advantage of each and every opportunity to convert your visitors.
Many websites have content that is reused across multiple pages. Sometimes, managing this similar content can be extremely time consuming and prone to errors. With Marketpath CMS, content that is reused across multiple pages within a website is controlled in one central location, allowing for one change to be reflected across each page with that specific content. This feature is also great for organizations (such as School Corporations) managing multiple websites that need to display urgent information quickly across each web property.
Easily manage and promote upcoming events to your audience, giving site visitors a preview of what's happening in the coming days, weeks, or months. Marketpath CMS Calendars give you the ability to manage one or more calendars from within the Marketpath CMS environment. Our tool also provides RSS feeds which allow syndication of your calendars to external websites and applications.
With Marketpath’s new Photo & Video Gallery Manager, you can quickly create and publish professional looking galleries at the click of a button, highlighting events, projects, or products to your audience. Meet both your functional and visual needs, selecting from six different gallery types and various settings including manual vs. auto scroll, timing, transitions, captions, and links. 
Marketpath’s WYSIWYG (What You See Is What You Get) editor makes managing and updating your website simple. Designed for non-technical users, our in-context editing allows you to update content directly on the page you choose, so that changes you make look exactly how they will appear on your live site. With just the click of a button, the most inexperienced user can insert images, videos, links, web forms, or documents, creating an engaging and effective website. 
Marketpath provides flexibility to meet the needs of diverse organizations when it comes to approvals and security. User and group permissions can be set, allowing specific individuals or units to edit only certain sections of their site. Marketpath CMS also includes a workflow capability, where a specific group can create content, followed by an automated email notification to an administrator or group, who can then approve and published the content
Easily create micro-sites and landing pages with Marketpath CMS, to support your unique marketing efforts and individual campaigns. With flexible templates and menus, we make it easy to create and optimize individual pages or sites, with specific messaging for distinct target audiences, to drive increased conversions.
With Marketpath CMS you can easily see who created, modified or published a page and when they did it, providing an easy to follow audit trail. You can also view the page’s publish history and what past versions looked like. You can even roll back to a previous version of that page with the click of a button, which is great for promotions, time sensitive content, or even for fixing mistakes! 
Marketpath’s search functionality enhances site usability and makes it easy for visitors to find what they are looking for quickly.Our robust search tool indexes all content on your site including pages, blogs, PDFs, and products, working effectively with both Marketpath CMS and Marketpath StoreFront.
Marketpath integrates Google Analytics, or other analytics solutions, directly into our system for simplicity and ease of use. Utilizing analytics, in conjunction with your ability to quickly change your web content, allows for an efficient process of measurement, learning, and website iterations that will drive visitor engagement and customer conversions.Easy-to-use, Software-as-a-Service Website Content Management System
