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Posts by Kevin Kennedy

Three Ways to Create Website Credibility

Posted 4:51 PM by
In a previous post, I wrote how website credibility, or creating credibility with your website, should be a small business’ number one objective.  In my post, titled Credibility is Paramount for Small Business Websites, I suggested that creating credibility for your organization should be a significant part of your website strategy, possibly even more so than site visibility (via search engine rankings) - although both strategies should be connected. The basic reason for this is that credibility can dramatically impact not only your online conversions, but offline conversions as well, which can lead to greater sales and enhanced brand perception.So... Read more →
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What Does Google’s Hummingbird Mean for SEO in 2014?

Posted 8:41 PM by
Semantic Search.That’s the phrase to keep in mind with the introduction of Google’s new Hummingbird algorithm. While previous updates Penguin and Panda were modifications to the company’s existing algorithm, Hummingbird is a complete replacement. What does that mean for SEO? In a nutshell, the days of extensive keyword data are over – at least in regard to individual search terms driving your site optimization strategy.Hummingbird is based on semantic search, which means that individual terms are no longer the main driving force behind what gets found during an online search. Instead, Google provides results it believes... Read more →
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Top 5 Best Practices in Franchise Website Design

Posted 8:25 PM by
Franchises have an interesting dilemma when it comes to search marketing and website design. The corporate hub usually maintains overarching control of the brand, but local franchisees need a relevant website that connects with their nearby customers. To ensure that local franchisees are able to develop a robust presence in their market while adhering to corporate mandates requires a delicate balance. Below are the top 5 best practices for franchise website design and marketing.Defer to Corporate on Branding: Your franchise has likely built its multi-million dollar brand through years of trial and error. Though you have rights as... Read more →
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Responsive Web Design versus Dedicated Mobile Sites: What’s Right for You?

Posted 5:41 PM by
Nearly 20 percent of web traffic comes through mobile devices. As smart phones become even more ubiquitous, that number will only increase. As a result, companies are compelled to create mobile-friendly versions of their websites. The debate that’s arisen from this growth is whether an organization should use responsive web design – creating a site that works similarly on a PC and a mobile device – or opt to create a dedicated mobile site.What’s the Difference?A responsive website is exactly how it sounds: It shifts and scales based on the vehicle the user is employing to see... Read more →
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Top Reasons Your Small Business Should Use Google+

Posted 4:00 AM by
The number of social media outlets continues to expand. Because of its quantity of users, Facebook is a must for most businesses, especially if they are consumer focused (B2C). Beyond that, the debate opens up. LinkedIn is extremely important to building professional relationships and for business to business (B2B), Twitter is the most dynamic, and YouTube has a sizable portion of the video market. But the social network with the most significant expansion is Google+ (or Google Plus).Here are the top reasons your small business should use Google+.The primary reason your business can’t afford to ignore Google+... Read more →
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Why Metrics Matter for Small Business

Posted 4:00 AM by
Marketing doesn’t work without measurement. It’s a simple concept, but one that frequently gets overlooked. Ensuring that limited marketing resources (dollars, people and time) are used wisely is critical for all organizations. But metrics especially matter for small businesses because the margins for error are small.Your company should, at the very least, have a website and Facebook page. These are the first stops for a potential customer looking to find out more about your business. Now consider whether these online storefronts are adding value for your organization. Are they increasing visibility for your brand? What impression are... Read more →
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What are the Right Social Media Networks for Your Business?

Posted 4:00 AM by
How does a business choose the right social media platforms? Facebook, LinkedIn, and Twitter have been around for several years now. Pinterest and Instagram are gaining traction. But many businesses are still trying to figure out ways to leverage the technologies.The first step in choosing the right social media platforms for your business is to identify your goals. Consider why you want to use a particular network. Do you want to increase customer engagement? Is your primary focus establishing an audience? Maybe it all comes down to sales? Take some time to work through the reasons your business could... Read more →
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Blogging – The Small Business (Not-So) Secret Weapon

Posted 1:59 PM by
Small business owners may find themselves unsure where to focus their online marketing resources. Email endeavors, newsletters, and the plethora of social media options (Facebook, Twitter, LinkedIn, Google+, Pinterest and so on) – the number of channels can be overwhelming. And finding the time to dedicate enough resources to those efforts adds another layer to the puzzle. That’s why the simplicity of business blogging – the not-so-secret weapon of a small business – is so appealing.Blogging may seem unsexy compared to some options, but it works. Here’s how:Blogging creates credibility – Potential customers are looking for expertise. Blogging... Read more →
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Credibility is Paramount for Small Business Websites

Posted 9:18 PM by
When discussing website strategy, everyone likes to discuss visibility and conversion, but for many small business websites, generating credibility may be the most important factor in your online success. Your website is the new yellow pages for any small business – it’s the first place any prospect will go when they want to learn more about your company and what you do. Even if a prospect doesn’t find your business via search or online marketing, but rather through traditional sales, marketing or word of mouth, they’re still more than likely to visit your website.Why? Possibly to learn... Read more →
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What is the Value of Your Time? The Case against Open-Source CMS

Posted 5:06 PM by
The debate has raged on for years now about the value of an open-source Content Management System (CMS) versus the on-demand Software-as-a-Service (SaaS) CMS model. Yes, Wordpress, which holds a large chunk of the market, is free. Anyone can pick a template and toss something up on the web. And everyone likes things that are free, right? Perhaps, but you also get what you pay for.The concept of a free CMS is a bit misleading. Yes, it’s true that open-source code is developed by a community of people who offer it to... Read more →
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Why You Need a Mobile Website

Posted 5:57 PM by
The internet is inundated with statistics about the growing importance of mobile websites. If you haven’t gotten the message by now, you haven’t been listening. So, for the benefit of those who’ve yet to grasp the full implication of this trend, we’ll state it one more time: Smartphone usage has exploded. If you want your brand to cut through the clutter, be accessible, and look good to the hundreds of millions of people checking out your company or product on their device, you need a quality mobile website.Here’s why:Mobile is Immediate: When users... Read more →
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Four Questions to Help You Select the Perfect Website Design Company

Posted 2:54 PM by
Selecting the right web designer for your website can be a tough decision. Costs, levels of experience, and expected outcomes all factor into the pick. You’re not alone if it all seems a bit overwhelming. But it doesn’t have to be if you keep your process simple and focused. Consider these four questions for selecting the perfect website design company:Can you show me some examples of your work? A simple question and one that should be completely expected by a design firm. Of course you want to see what prospective company has done of late. Do they... Read more →
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Website Magazine Names Marketpath One of Top Content Management Platforms

Posted 1:06 PM by
Marketpath is honored to have Marketpath CMS, our easy to use website content management system, named as one of the industry’s Top Content Management Platforms by Website Magazine. Last month, Website Magazine selected Marketpath CMS as one of their Top 50 Web Content Management Platforms (CMS), based on extensive evaluation criteria. Although Marketpath is primarily focosed on the small to mid-sized businesses and organizations, Website Magazine's rankings included solutions focused on all areas: enterprise level, small business, open source, etc.                                                  Website Magazine (www.websitemagazine.com) presents expert information for website and marketing professionals on how to succeed... Read more →
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Indianapolis Decorators' Show House & Gardens launches New Website

Posted 4:00 AM by
The St. Margaret's Hospital Guild, one of Indianapolis’ most respected and longest running volunteer groups, recently launched a new website to promote their organization’s good works and their annual Decorators' Show House and Gardens project.2013 Show House (April 27-May 12)Proceeds from the annual Show House, running April 27th - May 12th, benefit Wishard Health (Eskenazi Health) and a variety of their services and programs.  And this year’s house is extra special, featuring Indianapolis’ historic Schnull-Rauch House, located at 3050 North Meridian Street in Indianapolis.   Visit the new St. Margaret’s Guild and Decorators’ Show... Read more →
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A Good Content Marketing Plan Will Keep You in Business

Posted 4:47 PM by
The typical business owner has a fairly stable gauge for assessing success. Solid revenue, a strong sales funnel, and opportunities for growth. Sure, there are plenty of other metrics you can apply, but these form the core. How a business owner goes about establishing that foundation, however, is open for discussion. At the very least, passively waiting around for the phone to ring is a bad idea. You have to proactively get business.For many companies, hard sales tactics don’t work. Small businesses frequently can’t afford a dedicated sales team. In many cases, the owners know they’re... Read more →
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Casey-Bertram Construction Launches Indianapolis Demolition Website

Posted 12:00 AM by
Casey-Bertram Construction, a leader in Indiana demolition services, launched their new website (www.casey-bertram.com) this week.  The site, which was designed and optimized by Marketpath and features our easy to use web content management system, positions Casey-Bertram as Indiana’s demolition services expert.With 20 years of experience, Casey-Bertram has been a leader in the Indiana demolition market for quite some time, with demolitions projects involving Indiana landmarks such as the Indianapolis Motor Speedway, Eli Lilly, the Indiana Convention Center, and the Indiana State Fair grounds.  Casey-Bertram even provided demolition services for ABC's... Read more →
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How Easy is Marketpath CMS? SEO Tools make Optimization Simple!

Posted 12:00 AM by
Your website isn’t maximizing its value if no one can find it- right?  That’s why Marketpath includes on-site search engine optimization (SEO) services with every website design we provide our clients.  But optimizing a new site is only the beginning.  To improve your rankings with search engines like Google, Bing, and Yahoo, you’ll need to have a living, breathing site that continuously provides new, relevant content for your target audience. Marketpath makes it easy to add content to your site, but that’s just the start.  Marketpath CMS also provides SEO tools that allow you, the... Read more →
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How Easy is Marketpath CMS? Build a New Web Page in Minutes!

Posted 9:13 PM by
The holidays and the Super Bowl are over, so it’s time to get back to our “How Easy is Marketpath CMS” series.  This week, we’ll demonstrate how easy it is to create a brand new web page using Marketpath CMS, our web content management system for small businesses.   Think about it.  Marketpath lets you create any type of new page in minutes: new product pages, promotional offers, event pages, news, resources pages, project galleries, and more.  Now days, online success is all about content marketing - and we’ll let you easily create the content and calls-to-action... Read more →
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Online Tutoring Service Selects Marketpath for Web Content Management

Posted 12:00 AM by
Mr. T's Online Tutoring recently launched their first website, selecting Marketpath for web content management, website design, and search engine optimization (SEO) services.  According to Chris Travers, Mr. T's founder, he selected Marketpath based on Marketpath's expertise with small business websites and the ease of use of Marketpath CMS, their web content management solution.  "Marketpath made it simple for us to launch our first website, providing the service and guidance needed to intoduce our brand to students in both North and South America," said Mr. Travers.Mr. T's Online Tutoring provides personalized, convenient and and affordable... Read more →
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How Easy Is Marketpath CMS? Add a Video to Your Site in Minutes!

Posted 12:00 AM by
This is our second post in our “How Easy is Marketpath CMS” series.  Last week, our video showed you how simple it is to add SEO friendly images to your website using our easy CMS.  This week we’ll demonstrate how effortless it is to add a video to your website using our web content management system for small businesses.   The best way to enhance your organization’s online marketing is to give your team a solution that makes managing and marketing your website easy.  With Marketpath, you don’t need technical experts adding unnecessary time and cost to your... Read more →
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How Easy Is Marketpath CMS? Add an Image to Your Site in less than Two Minutes!

Posted 12:00 AM by
Marketpath CMS was built on the foundation of simplicity.  Everything we do is geared towards helping small businesses and organizations to be both more effective and efficient running their website marketing.  In our opinion, the best way to do that is to make things easy!That’s why anyone can manage and market their website using Marketpath CMS, our easy to use web content management solution. With Marketpath, you don’t need any technical expertise or knowledge of HTML.  Anyone can successfully market their website, adding new pages, blogging, inserting images and videos, managing event and calendars, creating web forms,... Read more →
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Steve Jobs: 1955 - 2011

Posted 12:00 AM by
As a high school junior in 1985, my family purchased our first computer, a Macintosh.  Little did I know at that time that twenty-six years later, I’d be writing a blog (heck the word didn’t exist yet) about the Mac and the founder of the company that introduced it, Apple.  Since that time, Steve Jobs personally has had a hand in revolutionizing the world of technology as well as at least five different industries:computers - Apple II (1977) & Mac (1984) personal computers, Mouse (1984) , iPad (2010)phone – iPhone (2007)music – iPod (2001)retail – iTunes Store (2001), Apple’... Read more →
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4 Reasons You Need a Mobile Website

Posted 6:07 PM by
A mobile website or mobile ready website is simply an internet site optimized for viewing on mobile devices or smartphones such as the iPhone, Android or Blackberry.  Because mobile gadgets are smaller than computers (with smaller screens), full websites are often difficult to view and navigate via mobile devices. Mobile websites provide a better way for consumers to learn about your organization when they’re on-the-go and typically consist of a “stripped down” version of a website, with less information, prioritized or more important to the mobile user.Visit the Internet Marketing Dictionary for a detailed definition of... Read more →
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Marketpath Named 2011 Innovation of the Year Finalist

Posted 12:00 AM by
Marketpath is excited to be named as one of three finalists for the 2011 Innovation of the Year Award as part of Techpoint's 12th annual Mira Awards initiative. The Mira Awards, which recognize excellence and achievement of Indiana's outstanding technology industry performers, annually include some of the technology industry's leading companies and individuals.Marketpath is being recognized this year for a comprehensive internet marketing solution for automotive dealers, developed in conjunction with DriveVelocity, a Marketpath partner who specializes in marketing automation for the auto industry. The solution, branded "Customer Relation Automation," seamlessly integrates a dealer's website,... Read more →
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