Website Solutions for Auto Dealers

Website Design & Web Content Management for Auto Dealers

“Marketpath and DriveVelocity have developed the best dealer website & marketing solution I’ve seen, and I’ve seen a number of them! It's cost effective, easy to use, and provides clear visibility into our marketing initiatives. And I truly believe it will help us improve our long-term customer relationships and loyalty.”

Phil Fusz – Fusz Toyota

Marketing has become more and more complex for auto dealers as competition continues to grow, while the number and complexity of marketing solutions rises exponentially. Still, there few online solutions today that meet the needs of your dealership, allowing you to effectively and efficiently communicate and market to your audience. That’s where Marketpath comes in. We specialize in web-based solutions that help you manage your customer and prospect relationships, not only through the buying and post-buy process, but throughout the entire customer lifecycle. And the best part is, our solutions are easy to use and targeted for non-technical users!

Website Design and Development Services

Like it or not, your website is now the face of your brand. It has to be visually appealing and help you sell cars, but it also needs to meet the needs of your customers, whether they’re searching for information or support. Finally, your site needs to be designed with both your industry and specific dealership goals in mind. It should provide your team with tools and information that both helps them sell more and better service your customers. Marketpath knows the auto industry, but also understands the best practices of web design, and will apply those principals to your business. Our expertise and experience will result in a unique, best-in-class website that helps your brand to stand out amongst the competition.

Website Content Management

One quality that truly sets Marketpath apart from the other website developers out there is Marketpath CMS. Once your new website is live, you and your staff will have the ability to manage your entire website without having to rely on costly support and maintenance fees, or difficult, buggy software. Your website should be a living, breathing marketing tool that allows you to gain new clients and grow your business with current customers. It should be evolving with new product information and promotions, service tips, and content that sets your dealership apart. Marketpath CMS allows you to add to and manage your existing content without installing software or learning any HTML.

Dealer Marketing & CRM

With the complexity and competition a dealer faces today, a dealer’s website cannot be a stand alone proposition. To be truly effect at driving sales, improving service, and enhancing customer satisfaction, a dealer’s site must integrate with other critical marketing components to provide a 360 degree view of the customer. Marketpath and DriveVelocity partner to do just that, providing dealers with a complete marketing automation solution we call “Customer Relation Automation.”

Customer Relation Automation is a comprehensive solution for automotive dealer websites and marketing. The award winning solution seamlessly integrates a dealer’s website, campaign management, and CRM into a cost-effective and measurable solution to dramatically enhance the dealer’s communications and marketing. The groundbreaking solution seamlessly integrates previously disparate systems and processes, to drive customer interactions and enhanced service, while more clearly measuring results. Customer Relation Automation communicates and gathers data at key touch-points, providing a personalized, multi-channel experience for a dealer’s prospects and customers, adding value and enhancing their experience throughout the customer life-cycle.

Think we can help your firm? Fill out the form below to start the discussion to see if we are the right fit. Or click here for more information about Customer Relation Automation.